12 Ways Content Managers Scale Content Creation

Terkel
Feb 19

 • 

5 min read

Content Manager Scale Content Creation

Decentralized Question and Answer Marketplace

Table of Contents

What is one way a content manager can scale content creation without sacrificing quality?

To help you scale content creation, we asked content marketers and entrepreneurs this question for their best tips. From using a content management system to adding hashtags to posts, there are several pieces of advice that may help you scale content creation in the future.

Here are twelve tips for scaling content creation:

  • Gathercontent
  • Purchase Vector Graphics Pack
  • Use a Content Management System
  • Optimize Your Processes and Think of the Creators.
  • Adding Hashtags to Posts
  • Invest in a Content Editor
  • Market Segment to Scale Content Creation
  • Give Writers a Blueprint
  • Develop User-generated Content
  • Write for Your Best Customers
  • Utilize Industry Experts and Clients to Fill the Gaps
  • Value Vs Volume: the Content Conundrum

GatherContent

We recently stumbled across a software called GatherContent that facilitates content creation at scale. The platform sort of doubles as a project management board and word processing program all in one. In just a few clicks, editors can create new topics complete with templates, writer assignments, and due dates. The templates can display notes on format within the document creation space and serve as a visible reminder of brand standards and styles. Editors can add in-line comments to the document, and all parties can move the draft to the next stage by updating the status. Also, the platform makes it easy to copy clean HTML into WordPress, which simplifies the uploading process. GatherContent streamlines the content creation process into one centralized hub, which gives writers and editors more bandwidth to focus on quality.

Michael Alexis, TeamBuilding

Purchase Vector Graphics Pack

Vector graphics are now commonly accepted as illustrations in the article. Leveraging industry-oriented packages of such pictograms and editable visualisations can expedite the creation of custom images. After a few hours of practice, it’s like building with bricks. You mix & match different objects to arrange a visual representation of the concept of an article or ad copy.

Michael Sena, SENACEA

Use a Content Management System

One way a content manager can scale content creation without sacrificing quality is by using a content management system (CMS). A CMS allows content managers to create and manage content in a central location, which can then be distributed to various channels (e.g. websites, social media, etc.). This helps to ensure that content is consistent and of a high quality across all channels.

Matthew Ramirez, Paraphrase

Optimize Your Processes and Think of the Creators

When your company starts growing, the demand for high-quality content starts to rise. If your resources are limited, you are unable to hire new content creators frequently and give them an ever-growing amount of work while expecting excellence.

So, in order to avoid sacrificing quality, you have to optimize.

First, let one of your content creators make a style guide for every type of content you publish.

If there’s no established quality assurance process (people who check and edit the content before publishing it), make sure to implement one.

Last, keep your content creators content with the workload, the benefits, and the company culture.

Salman Aslam, Omnicore

Adding Hashtags to Posts

Adding hashtags to posts is an effective way to grow social media platforms. Businesses can  increase their following by adding 4-10 hashtags to videos so they can reach a wider audience. This ultimately improves brand awareness by allowing the target consumer to easily search or discover content by using the keywords listed. The more unique the hashtag, the more valuable the brand is on social channels. The visibility that hashtags can do for a brand only creates more traffic to the profile, and turns that traffic into conversions on eCommerce sites.

Corey Ashton Walters, Here

Invest in a Content Editor

Invest in a content editor if you want to scale your content creation process without sacrificing quality as you do. A content editor will guarantee the quality of your content and can help streamline a better workflow for the creation process. If you are not a great writer or editor yourself, then getting an editor to help oversee this aspect is a must. Investing in quality is always a wise investment.

Brogan Renshaw, Modelers Central

Market Segment to Scale Content Creation

Market segmentation plays a crucial role in scaling up content creation without sacrificing quality.

When coming up with topics for your blog or social media content, keep in mind the kind of audience who will read.

Create a profile or buyer persona for each group and identify what content triggers them. Think about what their needs are, what frustrates or inspires them.

Work with your sales and customer service teams to take note of common questions, comments, and concerns from prospects and existing clients. Analyze and address these insights through content.

Moreover, don’t confine yourself to long-form articles. Explore different content formats like infographics, podcasts, or videos, among many. This way, you can connect with audience segments more dynamically.

Abe Breuer, VIP To Go

Give Writers a Blueprint

When you start to outsource content writing to freelancers, a more detailed content guideline can help direct them to build a better-quality piece. Since you need your content to always work towards your content marketing strategy objectives, sharing relevant links, research, brand guidelines, topic notes, and even keyword research on the topic can help ensure they’re hitting the mark when they create your content pages. The more well-informed your writers, the better their end result will be.

David Aylor, David Aylor Law Offices

Develop User-generated Content

Leveraging your customers for content ideas allows you to scale content creation and at the same time build credibility and trust with your audience. With the rise of influencer marketing, there will be many creators who are eager to collaborate with you. Invite creators to send you their ideas, questions, and suggestions to inform your content creation. This type of user-generated content will be authentic, high-quality, and is more likely to have an impact than solely brand-generated content. Develop user-generated content around your segmented audience personas and systematically address the needs and desires of each persona.

Leanna Serras, FragranceX

Write for Your Best Customers

Don’t spread yourself too thin trying to create content that appeals to everybody. If you do this, your content may have quantity but lack quality. Quality content by definition is content that drives business impact. Instead of writing for everybody, focus on writing for your best customers. Identify your best customers as the ones that have the most need for your services, pay the most, and stay with you the longest. By focusing solely on our best customers you will be able to generate high quality content more effectively than your competition.

Dean Kaplan, Kaplan Collection Agency

Utilize Industry Experts and Clients to Fill the Gaps

One of the biggest time-consuming tasks and a major issue with scaling content creation comes from the research phase – especially for industries and topics that are very specific. The best way to overcome this is to utilize industry thought leaders and even executives from your clients’ team to provide content for you to utilize within your piece. By pulling in quotes throughout your content you can expedite the process of research and writing and ensure you have quality sources. I’ve found that most executives are more than happy to provide content and have themselves mentioned in a piece.

Sam Gallen, collystring

Value Vs Volume: the Content Conundrum

The best scalable content strategy for content managers is outsourcing freelance writers. While there is an added cost, consumers prefer to read well-researched and engaging content that offers real value. Useful content elicits engagement purely from its own merit, increasing clicks, which increases search engine listings without PPC, and only leads to more clicks. It’s readily apparent that high-quality cannot be sacrificed in content creation.

But as competition rises for B2B marketers, so too do content requests, making it difficult to maintain the same level of value at such high volume. Outsourcing not only minimizes loss of quality when scaling up quantity, it also shifts the workload to freelancers and allows the rest of the team to focus on content promotion strategies.

Jaymee Messler, The Gaming Society

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