19 SEO myths to ignore in 2023
From considering a high bounce rate as negative to SEO only mattering for large companies, here are 19 answers to the question, “What are some SEO myths to ignore in 2023?”
- Considering High Bounce Rate as Negative
- Metadata Has No Effect On SEO
- You Must Post Daily to Rank Higher
- That Local SEO is Useless
- Fresh Content is Required to Rank Higher
- Search Engine Rankings Are Simple to Rig
- Low-volume Search Terms Are a Waste
- Too Costly
- SEO is a One-time Thing to Handle and Leave
- You Need to be on Every Social Platform
- Speculation About Search Engine Algorithm Changes
- Website Design Does Not Influence SEO.
- AI Will Help Your SEO
- Keyword Density and Placement Are End-All Be-All
- Backlinks Are Dead
- You Can Purchase Top Search Engine Rankings
- Google Will Be Replaced by Ai
- Keyword Stuffing and Black-hat Tactics Help SEO
- SEO Only Matters For Large Companies
Considering High Bounce Rate as Negative
One SEO myth to ignore in 2023 is considering a high bounce rate a negative element for your website. A higher bounce rate isn’t always synonymous with negative performance. This data should not be considered alone but in relation to other factors. First of all, the intent of that page. If users are looking for information, land on your website, and immediately find what they need, the bounce rate will be high, but you don’t have to worry about anything.
Leszek Dudkiewicz, Head of Marketing, US Passport Photo
Metadata Has No Effect On SEO
Many SEO myths have been circulating for years, and it can be difficult to know which ones are true and which ones should be ignored. In 2021, one myth that you should completely ignore is the idea that metadata has no effect on search engine rankings. While meta data may not be as important as other SEO factors such as content quality and link building, it can still have a significant impact on your search engine rankings. Therefore, it is important to ensure that you are including accurate and relevant meta data in order to help improve your overall SEO strategy.
Aviad Faruz, CEO, FARUZO
You Must Post Daily to Rank Higher
Ignore the myth that you must post daily to rank higher. Instead, you can post fresh content less often for better SEO. Regurgitating the same information, no matter how interesting, will show up in algorithms, yes. But it will not lead to increased optimization. However, unique content will. It’s better to post less often but with new information and keywords rather than repeating the same old thing regularly without increasing your SEO.
Karim Hachem, VP of eCommerce, Maxine of Hollywood Swim
That Local SEO is Useless
Local SEO is going to be quite prominent after the pandemic, especially in 2022. It is a form of search optimization that includes location-based keywords and phrases. Optimizing to reap the benefits of local SEO drops into other forms of digital marketing, since search engines use the information in online directories to determine a business’ location. This means you can rank well for local search terms, even if you wouldn’t show up in the first 100 search results for a broader keyword.
Brenton Thomas, CEO, Twibi Digital Marketing Agency
Fresh Content is Required to Rank Higher
However, this does not imply that regular blog posting will bring you thousands of search-traffic every single day. You should ignore this myth that regular fresh content will help you rank higher; it’s illogical in every way. You need to focus on the keywords you’re targeting if you want to receive more traffic from search engines. Instead of writing for search engines, aim to create content people enjoy. Write in simple language to make your audience happy so that they share your content, increasing the overall traffic.
Madhurima Halder, Content Manager, Recruit CRM
Search Engine Rankings Are Simple to Rig
Some people might think it’s easy to trick search engine results pages by employing strategies like link purchasing or hidden language. Search engines, on the other hand, are now quite adept at spotting these kinds of strategies and have the power to punish websites that employ them. The best strategy to raise a website’s rating is to focus on producing high-quality, relevant content and adhering to SEO best practices.
Isaac Robertson, Fitness Trainer & Co-Founder, Total Shape
Low-volume Search Terms Are a Waste
When I freelanced for an SEO agency, one of our requirements for keyword research was to choose terms with at least 100 monthly searches. That’s a good practice to generate lots of traffic, but for new blogs and websites, it’s important not to ignore the lowest-hanging fruit. Sometimes, that “fruit” might only have 10 monthly searches. But if those are the easiest terms to rank for, it’s best to go for them. SEO is like a snowball — it builds on itself. Once you start ranking for one term, it’s a little easier to rank for another. And another. Don’t ignore easy search terms just because they have low search volume. It might take time to see results in terms of traffic, but the SEO value they deliver over time will be worth it.
Alli Hill, Founder and Director, Fleurish Freelance
Some companies, I believe, are reluctant to invest in SEO because of the high price tag sometimes associated with it. While search engine optimization (SEO) may take a substantial time and money investment, the payoff, in the long run, may be well worth the effort. Putting money into search engine optimization (SEO) can boost a company’s online visibility, sales, and conversions. It is also crucial for businesses to choose an SEO strategy that fits their needs and budget, as there are many different approaches that may be used.
Max Whiteside, SEO & Content Lead, Breaking Muscle
SEO is a One-time Thing to Handle and Leave
This myth is something I’d love for people to abandon. You can’t “optimize the site for SEO” and be done with it. SEO needs to be understood as a single marketing channel – not a one-time thing. A marketing channel, as a phrase, implies that there’s a flow of action involved on a constant basis. A proper SEO campaign involves a strategy and constant attention and effort to benefit a business. At least six months of constant work and care is required to reach results that will be beneficial enough.
Dejan Kvrgic, Founder, ProContent Services
You Need to be on Every Social Platform
It is a myth that you need to be on every social media platform. It is important to have a presence on social media, but it is also important to focus your time and energy on the platforms that are best suited to your business. If you’re not sure which ones those are, ask yourself: “Do people come to me because they find me on this platform? Or do they find me when they search for something else?” If the former, then focus on that platform–it’s working! If the latter.. well, maybe it’s time to start doing some research into what other people in your industry are doing with their marketing and see whether there are other channels worth exploring.
Laura Martinez, Consultant and Content Writer, PersonalityMax
Speculation About Search Engine Algorithm Changes
One SEO myth to ignore in 2023 is the speculation about how Google’s algorithms will change. It is important to stay up to date on the latest SEO trends and best practices, but it is impossible to predict the exact changes Google will make. It is also important to keep your content evergreen, but do not put too much stock into specific predictions about Google’s algorithms. Google engineers are the only ones who know for sure what changes will be made, and it is best to focus on creating useful content and following the best practices to ensure your content is optimized for the current algorithm, and then updating accordingly once new changes roll out.
Michael Alexis, CEO, tiny campfire
Website Design Does Not Influence SEO
Many creators have believed that keywords and content are all that are important for a good search engine ranking. This is a myth that should be debunked as we step into the new year. The design of your website is something that users come across first when they open your site. The appearance of your site and the features it offers for the interaction of users are very crucial and determine how successful it will be.
Restructuring your site, repeatedly, can affect the organic ranking, which makes it important to build a site effectively at once, keeping yourself in the user’s place to see what you would expect when you are a visitor. The design should be device-friendly, which will make it easier for users to access it across all types of devices. It should be easily accessible and must load fast, and the overall colors and designs should be appealing and must represent the brand accurately.
Janie Doyle, Marketing Director, SC Vehicle Hire
AI Will Help Your SEO
Google already has measures in place to detect low-quality AI content. While we’ve found artificial intelligence useful to generate inspiration and topics, it should never be your go-to for actual SEO and content work. You’ll see a lot of it with ChatGPT, but it’s a fad/trend that you should ignore before it takes off and you waste resources on it.
Dawid Zimny, Product Manager, NerdCow
Keyword Density and Placement Are End-All Be-All
It’s definitely a myth that keyword density and keyword placement are the end-all, be-all in SEO. Google is a lot more sophisticated than that. I would spend more time on developing strong backlinks from quality sites and creating content that speaks directly to your user base, rather than just placing a bunch of keywords on page one. Keywords definitely play a role in your ranking, but I wouldn’t make it the cornerstone of your approach like a lot of SEO companies and agencies try to do.
Garrett Smith, Head of Local SEO, GMB Gorilla
Backlinks Are Dead
Backlinks are not dead; they will never be dead. They matter greatly. Now that we’ve covered that, the type of backlinks you get matters greatly. Authority, niche, and relevant backlinks, regardless of whether they are do-follow or no-follow, will always be the number one ranking factor across the board. Period. End of debate.
Michael Lazar, Executive, ReadyCloud
You Can Purchase Top Search Engine Rankings
In search engine results, I suggest that sponsored links can be purchased, but top organic positions are not for sale. Your site is displayed as an advertisement rather than an organic result when you undertake a paid campaign to place it in the top search results. Because search engines favor material based on relevance and quality, I believe a solid SEO plan is the best method to get high ranks.
Inga Broerman, VP of Marketing, BluLogix
Google Will Be Replaced by AI
As the likes of ChatGPT, You.com, and Neeva.com rise in popularity, users have found that these alternatives can provide quicker and easier functions than the traditional search engine can. This leads to the question, “Will Google be replaced by AI?”
Google does have to evolve to compete with new technologies, which can provide searchers with more helpful or actionable results, as these tools are setting a precedent by offering separate benefits to the searcher (as opposed to the likes of Bing and Yahoo, which merely replicate Google but are less effective).
The truth is, Google’s algorithms are already reliant on AI (see the BERT or MUM updates to learn more), and an AI chatbot such as ChatGPT was not unforeseen by them; they have been developing their own AI chatbot called LAMDA for some time now. Ultimately, it is highly unlikely that Google will be replaced by any new tool; it is more likely that Google’s user functions and result pages will adapt to incorporate more from AI.
Joe Cowman, Head of SEO, FATJOE
Keyword Stuffing and Black-hat Tactics Help SEO
One SEO myth to ignore in 2023 is that keyword stuffing and other black-hat tactics will improve a website’s search engine rankings. Google’s algorithms are constantly evolving, and tactics such as keyword stuffing are no longer effective. In fact, they can even harm your website’s ranking. Instead, search engine optimization should focus on creating quality content relevant to the topic, using keywords sparingly and naturally throughout the text. Quality backlinks, social media activity, and mobile device optimization are essential elements of successful SEO. Additionally, it is crucial to stay up to date with the latest SEO trends and best practices, as these may change from year to year.
Robert Trif, SEO Specialist, BestSEO4u
SEO Only Matters For Large Companies
There is one myth about SEO that I want to dispel in 2023: the idea that SEO only matters for large companies. In reality, every business, regardless of size and industry, can benefit from optimizing its content for search engines. By creating quality content targeted toward your audience, you can drive more traffic to your website and increase visibility on search engine results pages. With the right SEO strategy, even small businesses can make their presence known online and compete with bigger companies in the digital space. So don’t let anyone tell you that SEO doesn’t matter for small businesses – it really does! Investing time and energy into a solid SEO strategy is essential for any business hoping to succeed in the digital age.
Aaron Jerez, CEO, Home Bar Select
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