What is the best way to brand your name?
To help you brand your name for success in the marketplace, we asked business owners and marketing managers this question for their best ideas. From making your name visible over and over again to taking the risk to be authentic, there are several ways to create a brand for your name to achieve sustained visibility and value.
Here are the nine best ways to brand your name:
- Make Your Name Visible Over and Over Again
- Create a Unique and Memorable Tagline
- Capture Your Digital Territory
- Embark on Marketing Across All Avenues
- Be Consistent in Putting Out Content People Want to Read
- Make Naming Your Brand Memorable
- Disregard The First Idea That Comes to Your Mind
- Put Your Logo to Work in Powerful Places
- Take The Risk To Be Authentic
Make Your Name Visible Over and Over Again
The best way to brand yourself is simply to get your name out there. Forget about the perfect company story, the viral tik-tok video and so on. The most important thing is to get out there in front of your audience again and again even if it’s just a logo without a story. You can always improve the stories, the ads and the content over time. Then when you have the perfect story, the people will already recognize your name from all the times they saw your brand name somewhere. They might not know from where, but that’s less important – the important thing is that they do.
Anders Thornild, CyberPilot
Create a Unique and Memorable Tagline
One way to brand your name is to create a unique and memorable tagline. It’s what you want to be known for, and it should be reflective of your personality. Your tagline should set you apart from the competition and speak to your target audience. It should be short, sweet, and to the point. For example, Youtuber Kelly Wakasa’s tagline is “Do What Excites” – this perfectly encompasses his adventurous and outgoing personality, and it’s something that his fans can easily identify him with. His content is all about trying new things and pushing boundaries, so his tagline is the perfect way to sum that up.
Serg Aspidoff, Shoutcart
Capture Your Digital Territory
Capture your territory! You may need to create a more unique brand for your name, but once you’ve got that done, it’s time to stake a bit of digital terrain. Create profiles of your brand on various social media websites like Facebook and Twitter. Have an active brand email. Buy a domain name that matches your brand and create a website using your brand.
The goal is to meld together all these elements into a singular presence for your brand. While it’s a time intensive task, it’s not particularly difficult to do.
Once you’ve captured your digital territory, it’s up to you to fill it with the content needed to attract the attention you’re looking for. Always be ready to stake a claim on digital territory, even as new avenues to expand your influence pop up now and again. You may not end up using all of them all the time but it’s important to have them at the ready for whenever you have the need.
Alex Chavarry, Cool Links
Embark on Marketing Across All Avenues
Marketing is key. Consider starting your blog or website where you can share your unique perspective on topics relevant to your industry or niche. You should also build up a strong social media following by using consistent and exciting content and engaging with others in meaningful conversations.
When it comes to advertising, there are many different ways that you can reach potential customers. You could run paid search campaigns, hire an SEO specialist, or create promotional videos. Whatever route you choose, make sure that the ads align with your site’s message and content so that they beguile viewers into clicking through to learn more about what you have to say. Last but not least, never forget reviews! They play an increasingly important role when branding online because they provide positive feedback from real people who have tried out what you’re selling.
Johannes Larsson, Junis Group Ltd
Be Consistent in Putting Out Content People Want to Read
The best way to brand your name is to ensure that you’re consistently putting out content people want to read. If you want to be a writer, then write—but don’t just write anything. Write what you know, and write about what you love. Your readers will notice the difference and stick with you if they’re constantly getting value from your work.
If you’re an expert in something, then be an expert! Don’t just talk about it; show them how it works. If someone wants to learn how to play guitar, cook food, or manage their finances, then help them! People are always looking for guidance, and as long as you give it in a friendly way, they’ll keep coming back for more.
Tiffany Homan, Texas Divorce Laws
Make Naming Your Brand Memorable
Coming up with the right name for your brand can be tricky. However, there are several factors that go into naming a brand. The most important thing is to make it memorable. It also needs to have meaning, be unique, and be easy to spell and pronounce. The best brand names are those that have staying power such as Nike, Coca-Cola, and Adidas.
All of these are household names but you’ll notice that they follow a particular pattern. They’re short and sweet. You continue to think about them even after you’ve said them.
To get started, write down at least ten different brand names that you think might stick. Ask friends, family, and colleagues to rate which ones they like best. Then you can go with the most popular choice. Finally, you’ll want to do a quick Google search to make sure that whatever name you choose isn’t already taken by another company. If it’s available, you can immediately get to work on making your new brand a household name.
Jibran Qazi, MCPD
Disregard The First Idea That Comes to Your Mind
When branding your name, ditching your first idea is a strategic technique of avoiding having the same branding as your competitors. If you thought that your top idea is incredibly unique and creatively written, there’s a high chance that your competitors have already thought of this too. To successfully avoid this, brainstorm with your team the top suggestions for branding a name and try to tell a story with a name to capture the attention of the target market. Cross out all of those that appear similar. In turn, you now have ear-catching suggestions with strong resistance against competitors.
Alvaro Moreira, Moreira Team
Put Your Logo to Work in Powerful Places
If you’ve already got a great logo, give it the boost it needs to reach your audience. Make sure it’s visible on your social media channels, business emails, sponsorships and promotional giveaways. Your logo must appear every time and every place you communicate with customers, potential clients or the general public.
If you’re a startup business, create a logo or have an expert design one for you that reflects your company’s brand, colors and personality.
Then include it in everything from company newsletters to conference banners. Your logo, when associated with positive actions by your company, will effectively brand your name to give you valuable exposure and authority.
Shelley Grieshop, Totally Promotional
Take The Risk To Be Authentic
Be your true authentic self with a bit of risk sprinkled in. When you deliver a message with a purpose with substantial impact, you begin to draw the attention of an audience who understands your message. Your name begins to have power, and it’s associated with integrity and authenticity. When there is a risk, the ideas must be original and unique, never tested or discussed elsewhere, to receive a profitable reward. It’s risky to be yourself and allows prospective consumers to trust the services you provide and the name behind the brand.
Benjamin Earley, HOLT