What are some content marketing solutions to market a business?
To help you best market your business, we asked marketing professionals and business leaders this question for their best insights. From guest-posting on quality sites within your niche to attracting traffic with Search Engine Optimization (SEO), there are several tips that may offer the best content marketing solutions to market your brand more effectively.
Here are 14 best content marketing solutions to market your business:
- Guest-Post On Quality Sites Within Your Niche
- Engage Your Audience With Video Content
- A/B-Test Brand-Cohesive Content That Matches Your Audience
- Market Your Brand With User-Generated Content
- Create SEO-Enhanced Blogs To Grow Traffic
- Focus on Topics That Are Timeless and Relevant to Your Audience
- Distribute Your Content on Various Channels
- Convey Messages Visually With Infographics
- Attract Leads With Innovative and Disruptive Content
- Incentivize Users to Create Social Proof for Your Brand
- Track Content Progress Frequently for Keywords and User Behavior
- Experiment With Different Content Ideas to Choose The Best
- Create Pillar Content to Build Brand Awareness
- Attract Traffic With Search Engine Optimization
Guest-Post On Quality Sites Within Your Niche
Content marketing can provide a number of options for your company, but guest posting sits at the top of the list for cost-effective, successful results. Start by looking for high-quality sites that are accepting guest contributions, and then begin creating content that fits that specific industry and also shares your own target audience. Some sites may be free to post on, while others may incur a fee. Pay close attention to the submission guidelines and be sure you understand the specific requirements of each blog or website.
Shaun Price, MitoQ
Engage Your Audience With Video Content
69% of consumers prefer learning about a product through video, and why not? Video engages with general audiences far more effectively than other forms of content. Consider that your general audience are people browsing the net. They know specifically where they want to go, but otherwise are likely preoccupied with their own business.
These consumers aren’t going to search out content unless it interests them, putting things like blog content at something of a disadvantage.
Well-made video content is eye-catching, attractive and concise; bringing you message directly to an otherwise occupied consumer. Video marketing is an attention-grabbing, proactive form of marketing that puts the reins of your campaign success directly into your hands.
Boye Fajinmi, TheFutureParty
A/B-Test Brand-Cohesive Content That Matches Your Audience
We focus on creating engaging visual content like videos and images to attract and convert our audiences. A/B test your audiences for your promotional content before a campaign, for example, to optimize your campaign’s performance and maximize your ROI. We use dynamic video content on Instagram to deliver product experiences to our users. Seeing our product on display from multiple angles on a moving model helps give a better idea of the fit and overall experience of what it’s like to wear our products.
Our audiences tend to engage more and respond better to video content as it offers more than simple imagery. Match your content strategy to your audience’s preferences to create brand-cohesive material that will convert users to buy.
Zach Goldstein, Public Rec
Market Your Brand With User-Generated Content
User-generated content is an excellent content marketing tool because it consists of texts, videos, photos, reviews, and other forms of content created by others (typically customers) rather than the brand itself. A business needs only to share or republish the information, letting it speak for itself. For instance, if a client uploads a picture of themself wearing a dress from a nearby boutique, the retailer can use the image to promote its clothes on their social media pages. This not only promotes your goods but also features testimonials from satisfied clients.
Muskan Rai, WebHostingAdvices
Create SEO-Enhanced Blogs To Grow Traffic
We’ve been running our blog since 2006 and it has been a consistent source of traffic growth, thought leadership and lead generation for us for 16+ years. But that doesn’t mean it hasn’t evolved. We’ve invested heavily in SEO and website performance and we’re continuously experimenting with new ways to turn visitors into leads, which for content marketing is the whole ball game. For example, in the last month as part of our commitment to Net Zero, we have been planting a tree for every download and form submission. We’ve seen conversion rates shoot up.
Matthew Stibbe, Articulate Marketing
Focus on Topics That Are Timeless and Relevant to Your Audience
As professional movers, we’re always looking for new ways to help our customers move better. And creating evergreen content enables us to attract a continuous flow of traffic without producing new ones all the time. To make this type of content, we focus on topics that are timeless and relevant to our audience. Then, we update our content regularly, tailored to our audience’s current needs. Doing so ensures that our readers can access the most relevant and helpful information possible.
Our blog posts, “6 Tips To Prepare For An International Move,” and “Moving Tips For a Successful Move,” are excellent examples of content that will continue to be beneficial to our readers as they plan their moves, no matter when they read it.
Joey Sasson, Moving APT
Distribute Your Content on Various Channels
By using different channels to distribute your content, we are able to reach a larger audience. This could include social media or paid advertising. On social media, specifically, we ensure our content comes to those interested in our products. For example, all our posts contain relevant hashtags like #migraineglasses, are shareable, and have attractive visuals. To step up our game, we feature the stories of our customers and how our eyewear improved their quality of life.
On our website, we place detailed and engaging descriptions of our products. Each item has its own page with photos from various angles, which can be zoomed in. And since our lenses come in three different options, we make sure potential customers can see what they look like. Finally, we embedded social media buttons on these pages so visitors can easily share our products online. In turn, this creates more exposure for our brand.
Ben Rollins, Axon Optics
Convey Messages Visually With Infographics
If you are looking for a content marketing solution that will drive traffic to your website, infographics are a great visual strategy to convey your message to your audience. While blog posts are another great way to share stories, answer queries, and inform customers about products and services; infographics are a secondary way to deliver branded content by taking key pieces of information from your blog post and transforming it into colorful, captivating visuals. Whether you are using infographics in a blog article or on your social media platforms, they are sure to communicate effectively with your audience and keep them engaged.
Leo Livshetz, Unhide
Attract Leads With Innovative and Disruptive Content
I like to post on LinkedIn to build our employer brand and attract talent based on the content we post. I post vulnerable insights, industry commentary, business best practices, and other poignant snippets that represent our innovative take on corporate culture. One recent post, for example, was about an employee I recently hired whose only experience was being a barista at a bar.
The post highlighted how great this hire’s potential was, as he upskilled and earned several promotions within his first 18 months working at our company.
Traditional hiring norms frown upon hiring someone without industry experience, but that’s not how I like to conduct business. Offer audiences innovative content that disrupts industry standards to turn heads and attract like-minded individuals to your business.
Kevin Miller, kevinmiller.com
Incentivize Users to Create Social Proof for Your Brand
We incentivize our users to create promotional UGC to market and build credibility for our business. Through a rewards program, we award users with points for specific actions redeemable for perks, discounts, and free merchandise.
Our rewards program leverages a variety of user actions, from signing up for our email list to having a birthday go by, that delivers a personalized, gamified customer experience. One of the highest points awarded is for creating and sharing image and video-based reviews or content on social media. We then highlight these reviews to act as social proof for our social content strategy while gaining free promotional content for our brand.
Shawn Munoz, Pure Relief
Track Content Progress Frequently for Keywords and User Behavior
The best content marketing for our business is to track what keywords and phrases customers respond to, most shares and likes, as well as the amount of time someone spends on the content before leaving. Tracking each of these aspects helps optimize our content that is the most conducive to positive customer interactions. All the keywords in the word can be used, but will do nothing to benefit marketing if the words are not being searched. This is why tracking your content is important in helping build brand awareness to a wider audience successfully.
Lyudmyla Dobrynina, Optimeal
Experiment With Different Content Ideas to Choose The Best
Since every marketer faces uncertainty with regard to the outcome of their activities, the best solution to market a business through content is experimentation. Testing different content ideas and comparing results – or potential, to be precise – based on real-world data is the most effective and efficient way to approach content marketing. Producing and publishing content only to measure its success in retrospect can be a waste of valuable resources. There are many testing tools available such as Adobe Target, Optimizely or Google Optimize as well as SEO- and content-specific analytics platforms like Ryte. The final choice depends on the content-related questions organizations need answered.
Robert Weller, toushenne.de
Create Pillar Content to Build Brand Awareness
If you’re starting out with a young company, I highly recommend creating pillar content for your niche. Pillar content is basically long-form writing that goes into detail about a specific topic. It should be thorough and well researched. This kind of content is great for SEO because it’s incredibly valuable and will show up for relevant searches in Google.
Pillar content also helps build brand awareness by providing value to your target audience. By staying on top of trends and responding to questions they have about those trends, you’ll show them that your company cares and wants to help them succeed!
Divyank Jain, The Wise Idiot
Attract Traffic With Search Engine Optimization
Assuming you have a website (and you should have!), the best content marketing solution to market your business is through Search Engine Optimisation (SEO). And the content marketing strategy involves creating content for all the questions related to your industry and optimizing them for search engines.
The questions can be divided into the 5 Ws and 1 H: Who? What? When? Where? Why? and How?
By answering these questions thoroughly, you can ensure that your website appears near the top of search engine results pages (SERPs) and attract more traffic to your site. In turn, this will lead to more inquiries and sales for your business. So if you’re looking for the best content marketing solution to market your business, SEO is the way to go.
Steve Maitland, Media Kynect
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