Which digital marketing certifications are the best to get?

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digital marketing certifications

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Which Certification is Best for Digital Marketing?

From Hootsuite Academy to Google AdWords Certification, here are the 12 answers to the question, “Which certification is best for digital marketing?”

  • Hootsuite Academy
  • Digital Marketing Fundamentals Certification by Google
  • Copyblogger Certified Content Marketer
  • American Marketing Association (AMA) Certification
  • Google Analytics Individual Qualification (GAIQ)
  • The HubSpot Email Marketing Course
  • SEO Fundamentals Course by Semrush
  • Reliablesoft Digital Marketing Certification
  • The Kellogg Professional Certificate in Digital Marketing
  • Certified Digital Marketing Professional (CDMP)
  • Hubspot Inbound Marketing Certification
  • Google Adwords Certification

Hootsuite Academy

I find Hootsuite to be a wonderful social media management platform. It has helped me and my business understand digital marketing and gain certifications. I took the intro courses, but members of my team enrolled in advanced social media training. Hootsuite provides social media training programs through their Hootsuite Academy . They are a great way to establish yourself as the frontrunner for your dream job and prosper in your present role.

Timothy Woods, Director, Carnivore Style

Digital Marketing Fundamentals Certification by Google

Choosing the best digital marketing course depends a lot on the objectives, needs, and skills you want to develop. However, to be successful in an evolving marketing environment, pick the software that covers at least the four vitals of digital marketing; i.e. Search engine optimization (SEO), Social media marketing, Mobile marketing, and Web analytics. Besides this, the certificate must be validated, supported, recommended, and designed by industry-leading professionals to grab potential career advancement opportunities.One such potential certification is Digital Marketing Fundamentals Certification by Google . This completely free and certified course by Google itself is perhaps the most complete one for those who want to start conquering all the basics. There are 26 modules with tests for each module. In the end, you will need to complete one more full exam of 40 questions to earn your certificate.

Yoav Morder, Director of SEO, Sonary

Digital Marketing Fundamentals Certification by Google

Copyblogger Certified Content Marketer

Copyblogger Certified Content Marketer is the best certification for digital marketers. Copyblogger’s program provides a comprehensive overview of content marketing, from strategy to execution, which helps you develop an integrated approach to creating and distributing content that resonates with your target audience.The Copyblogger Certification course also covers essential topics such as email marketing, SEO, social media, and more, giving you the skills to create a comprehensive digital marketing campaign. It’s also worth noting that Copyblogger’s certification is backed by an industry-leading team of professionals who can provide advice and support when needed.

Kate Wojewoda-Celinska, Marketing Manager, Spacelift

American Marketing Association (AMA) Certification

When it comes to digital marketing certification, there are countless certifications to prove your proficiency. Of all the certifications available, the most sought-after certification in the industry is from the American Marketing Association (AMA) .

It’s a membership association that aims to bring the marketing community together to bring them up to speed with the industry standard best practices and resources. Certifications are a great way to let others know you’ve invested time in researching a tool or topic and have institutional approval. A digital marketing certification from AMA is the way to go.

Yongming Song, CEO, Live Poll for Slides

Google Analytics Individual Qualification (GAIQ)

There are many certifications available for digital marketing, and it can be difficult to determine which one is best for you. Some popular options include the Google Analytics Individual Qualification (GAIQ), the Hubspot Inbound Marketing Certification, and the Digital Marketing Institute’s Professional Diploma in Digital Marketing. Each of these certifications has its own focus and curriculum, so it’s important to consider your career goals and areas of interest when deciding which one to pursue.

The GAIQ is a good choice for those interested in data analysis and measurement, while the Hubspot certification is geared toward content marketing and lead generation. The Digital Marketing Institute’s diploma covers a wide range of topics, including SEO, social media, email marketing, and more, making it a comprehensive option for those looking to gain a well-rounded skill set.

Brian Clark, Founder, United Medical Education

The HubSpot Email Marketing Course

The HubSpot Email Marketing Course teaches you the fundamentals of email marketing in addition to demonstrating how to apply these principles to HubSpot’s email marketing platform.

The certification course teaches you to develop an email marketing plan, write a strong email, and analyze your marketing emails for improved outcomes. The certification is completely free and involves the completion of nine video lessons. After every lesson, you are given a quiz that you must pass before going to the next one.

Andrew Griffith, Owner, Garden Furniture.

SEO Fundamentals Course by Semrush

SEO plays an essential role in today’s digital marketing. Thanks to the in-depth SEO Fundamentals Course, you’ll get a better understanding of how to drive more traffic and customers to your websites and generate buzz around marketing campaigns. The course is a great place to start your SEO learning journey. It is conducted by the fantastic Greg Gifford, one of the most popular speakers in the industry who has extensive experience in doing SEO for businesses.Once you complete the course, you’ll receive a certificate you can share with your prospective employers or on LinkedIn. Last but not least – SEO Fundamentals Course is free.

Agata Szczepanek, Community Manager, LiveCareer

Reliablesoft Digital Marketing Certification

In my opinion, you can use the methods and strategies covered in the course material to enhance your digital marketing campaigns. You get the added benefit of studying what works in practical situations rather than just theoretical information because the classes were created by professionals who are presently employed in the field.

To reflect the most recent methods and procedures, the Reliablesoft Digital Marketing Certification courses are continuously updated. You’ll know exactly what to do after this class to execute productive digital marketing initiatives. Anyone who wants to understand digital marketing and develop into a true professional should find it suitable.

Seth Larson, Owner and CEO, 1st Key Homebuyers

The Kellogg Professional Certificate in Digital Marketing

The Kellogg Professional Certificate in Digital Marketing is the top qualification in digital marketing. As part of its executive education program, the esteemed Kellogg School of Business at Northwestern University provides a certification in digital marketing.Search engine marketing (SEM), search engine optimization (SEO), pay-per-click display ads (PPC), and email are all covered in detail in this extensive curriculum. A capstone project that emphasizes real-world applications is part of the curriculum, and professional assistance is provided in developing a marketing résumé and web portfolio. Students can choose to participate in office hours to receive additional instruction from renowned digital marketing authorities in addition to learning through a series of live webinars divided into 20 courses.

David Reid, Sales Director, VEM-Tooling Co. Ltd.

Certified Digital Marketing Professional (CDMP)

In my opinion, the certification that I appreciate and feel is best for digital marketing is the Certified Digital Marketing Professional (CDMP) certification . This program offers comprehensive coverage of all digital marketing topics, as well as practical exercises that help test your knowledge in various areas. It also provides real-world scenarios to really get a feel for how the concepts can be applied in the workplace.

Jennie Miller, Co-Founder, MIDSS

Hubspot Inbound Marketing Certification

Many certifications are based on marketing a brand, but there are not as many that address the important need of drawing in visitors, and that is why Hubspot Inbound Marketing Certification is seen as such a valuable asset. Getting visitors to come to your website or place of business is essential and to do this, you need to be able to effectively address their pain points. Hubspot, which is one of the leaders in inbound marketing techniques, offers a seven-part course that covers the essentials of this methodology from core factors, to designing buyer personas, to researching and comprehending the buyer’s journey. Hubspot’s Inbound Marketing certification addresses this often overlooked need of businesses and is an impressive credential to put on any resume.

Alexandre Bocquet, Founder & CEO, Betterly

Hubspot Inbound Marketing Certification

Google Adwords Certification

According to marketing experts, Google AdWords certification is among the top 3 digital marketing certifications. It is a free online training program that covers the fundamentals of AdWords, best practices for optimizing and managing AdWords campaigns, and the benefits of online advertising.

Furthermore, students are exposed to lessons on more advanced concepts such as search advertising, display advertising, video advertising, shopping advertising, and mobile advertising.

Today, Google AdWords is regarded as the most powerful paid platform/channel, enveloping YouTube ads, Google Text ads, and display ads. If you are looking forward to harnessing the power of paid advertising or search engine marketing, having Google AdWords certification is a must.

Nirav Patel, Growth Leader, Growthwisely

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