Do female content creators struggle more than male content creators?

Terkel
Mar 11

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7 min read

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Do female content creators struggle more than male content creators?

As we enter women’s history month, it is amazing to think of how far women have come over the course of recent history. Whether it be breaking gender stereotypes, closing the pay gap, or shattering glass ceilings, there has been a lot for women to overcome.

However, no time in history has been as unique as where we are now with the internet. Millions are making a living through content creating, and learning marketable digital skills is a capability for anyone who is interested.

This raises the question, do female content creators struggle more than male content creators? We asked men and women this question from all types of content creating backgrounds to gather their insights.

Here is what 15 content creators had to say:

  • Yes, Impact of Culture Gender Norms
  • No, Soft Skills Empower Women to March Forth
  • Yes, Because of their Communication Style
  • No, Content is Created Equally
  • Yes, They Struggle Due to Gender Stereotyping
  • No, 2022 is the Year of the Female Content Creator
  • Yes, The “Authoritative” Challenge for Women
  • No, 2022 Offers an Even Playing Field
  • Yes, Women Have to Deal with Hate Comments
  • No, Your Struggle Depends on Your Decisions
  • No, Female Content Creators Have More Scope
  • #NoMakeup Movement Accelerates Among Female Creators
  • Struggling is Equal No Matter the Gender
  • Women Must Learn to Write for Men, and Vice Versa
  • Both Struggle Equally

Yes, Impact of Culture Gender Norms 

I have created content since 2014. During that time, I have observed female content creators struggle more than men. Here are examples: In real life, a content creator named Tammy was well-mannered. She wanted her online persona to be a “broad,” so she used profanity in her writing. When readers commented she seemed nice, she responded that she was trying to appear like a “broad.” Also, coverage of women shows that strong women are viewed as cold. Men don’t have these cultural gender norms. For these reasons, I feel women content creators struggle more than their male counterparts.

Janice Wald, Mostly Blogging

No, Soft Skills Empower Women to March Forth

Absolutely not. The women who write our blog posts are top-notch content creators who display no hesitation when it comes to their writing. These talented individuals took over these responsibilities from me and craft articles that inform, entertain, and engage our audience on subject matter ranging from our out-of-home advertising products and services to the social issues we’re all talking about with family and friends. Research shows that women typically outpower men in most soft skills. And with their fine research skills, attention to detail, and mastery of communication, Lina and Bridgette effortlessly create content that engages our clients well beyond the sale.

Chris Gadek, AdQuick

Yes, Because of their Communication Style

Compared to men, women have a more relationship-focused communication style. Therefore, they care more about audience reactions to the content they create. It is more harmful to female creators when the audience reacts negatively, or conflicts arise. So in that area, female content creators experience more difficulties than male ones.

Karolina Zajac, Passport Photo Online

No, Content is Created Equally

When it comes to creating content, it doesn’t really matter if the writer is a male or a female. In fact, behind a pen, they can be whoever they want. Yet, in real-world experiences, content is created equally. The opportunities are the same for whoever can be influential, creative and unique with their topics, words and ideas.

Lindsay McCormick, Bite

Yes, They Struggle Due to Gender Stereotyping

Gender stereotypes significantly impact how female content is perceived and consumed. As a result, many females are discouraged from fully and effectively participating in this industry. According to the Institute’s research, female characters who are fortunate enough to land in content creation and film production are highly stereotyped. For example, from 2006 to 2009, no female characters in G-rated family films were depicted in the fields of medical science, the law, or politics. The real-world statistics show that women make up half of the workforce, but 80.5% of working characters are male, and only 19.5% are female.

John Tian, Mobitrix

No, 2022 is the Year of the Female Content Creator

Mainstream media has often been controlled, owned and led by male executives, producers, and owners. But today, there are so many opportunities for female content creators to be their own boss and create content for their audience without the oversight of a male counterpart. Today, social media allows more agency for everyone to choose exactly what content they consume or what they want to make. Previous barriers to entry in media have been removed because of social media, so I think going into the future, we will continue to see the rise of female content creators.

Ann McFerran, Glamnetic

Yes, The “Authoritative” Challenge for Women

Content creators that identify as female have a harder time breaking into content creation and getting respect because the most valuable content has “E-A-T.” It shows the person is an Expert, they have Authority, and they are Trustworthy.

As a female content writer, I have had my stories switched from my name to male authors when the topic is about technology because the source would be viewed as more authoritative. This adjective “authoritative” creates a strong unconscious male bias which is known by those in marketing.

A man’s picture and a male name conjure up a feeling of authority more than a woman’s picture and name, unfortunately. So, the more women whose voices are silenced, the less authority they will have and the cycle continues.

Jennifer Pieniazek, Resume Now

No, 2022 Offers An Even Playing Field

I feel that for the most part, society has moved past sexism. Not to say it doesn’t exist anywhere, but there are many real life YouTubers and other content creators — male and female — who have achieved massive success. When it comes to creating content for brands on an online platform or social platform, gender doesn’t seem to define whether or not a person will be successful.

Stephanie Venn-Watson, fatty15

Yes, Women Have to Deal With Hate Comments

While both content creators face obstacles, many women have to deal with hate comments that can generally impact their mental health and the way they view themselves. Social media today has tried to tackle bullying efforts by reporting users, but it doesn’t stop them from consistently commenting or replying to Instagram stories. Blogs and profiles are also created to attack women. When female-identifying influencers are targeted, it’s up to the public to support one another and uplift them instead of bring them down.

Lillie Sun, Three Ships Beauty

No, Your Struggle Depends On Your Decisions

No matter what sex the creator, streamer, or influencer is, it is going to be a struggle. Especially starting out. A new creator has to figure out what works for them, and that is most often done by finding out what doesn’t work first. However, we guide our clients to avoid these bumps in the road. The amount of struggle for a content creator is entirely based on making good decisions.


If an attractive woman is entering a male-dominated niche like gaming, they aren’t going to struggle simply because there are so few female live streamers, and the mostly male audience wants to see attractive women that have their same interests. If a man tries to build content based on his sex appeal, its going to be a struggle unless he is looking to build a following of men. No matter what sex you are, find your niche, and play to your strengths. 

Sammy Shayne, Couch Fame

No, Female Content Creators Have More Scope

In the Content Creator Industry, a female creator has more scope than male content creator because we see the female content creator get followers very fast as compared to the male content creator. On social media, there are a lot of female content creators who are making good content and they have more followers than a male content creators. In my opinion, I think male content creators struggle more than female content creators.

Syed Fahad, Arhideators

#NoMakeup Movement Accelerates Among Female Creators

Whether on cable news or a YouTube livestream, there has always been a disparity in the expectations placed on women in media for on camera appearances. As a result of these societal demands, it requires more time for women to get ready to appear on camera to produce content. The good news? The pandemic changed this- leading more women to join the makeup free movement – increasing the confidence of women to start clicking record. 

McKinsey published an interesting white paper on this titled “How Covid-19 is changing the world of beauty” in May 2020. There has been a trend away from filtered social media posts to unfiltered makeup free posts. #Nomakeup on Instagram reveals 20 million results. Google reveals the following related search terms: no makeup trend, no makeup movement, pandemic makeup, makeup free women, stopped wearing makeup in quarantine. As societal expectations on women shift and the ‘No makeup’ movement gains traction, female content creators will press record faster.

Kristen Ruby, Ruby Media Group

Struggling is Equal No Matter the Gender

I have witnessed an equal amount of struggle in female and male content creators. It depends on a number of factors, like your environment, other responsibilities, and schedule. The struggles are all over the map, and it boils down to how much prep work you do for writing. Those without a plan seem to struggle with wasted time the most. Ultimately, we all have the same obstacles, it’s a matter of how you handle them.

Nicole Wallet, All Season Backyards

Women Must Learn to Write for Men, and Vice Versa

For generations in movies, Hollywood script writers were comprised almost entirely of men. Many of the best films in history depict women as much more than one-dimensional characters and that’s because the best writers knew how to write for women and create characters that female audience members could relate to. The same rules apply today for all content creators – both male and female. If you’re a woman creating content, you need to understand a male’s perspective, and vice versa. Female content creators do not struggle with that any more than men do. In fact, probably less so considering the challenging nature of a woman breaking into a man’s world. Women have had no choice but to tailor their writing style to appeal to men. The bottom line is that if you’re a writer who reflects real life accurately, you’ll succeed.

Alan Ahdoot, Adamson Ahdoot Law

Both Struggle Equally

Having interacted with numerous content creators and witnessed their plight, it’s safe to say that both male and female content creators struggle equally. The reason behind this is the fact that the internet is over-saturated with new content, with creators frequently uploading to various platforms every single minute. It doesn’t help that algorithms on platforms like Instagram and Facebook frequently get altered and staying visible in such technologically advanced times is only becoming harder for both parties, regardless of their genders.

Harry Morton, Lower Street

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