Do People Still Read Blogs?
From people craving human connection to both GPT-3 and a human touch can coexist, here are eight answers to the question, “Will people still read blogs as GPT-3 rises in adoption?”
- Automated Content Lacks the Personal Touch
- Even AI-Generated Blogs Provide Value
- Blogs Clock a Win With Their Distinctive Personalities
- People Will Want Quality Blogs When There’s Only AI Content
- Up-And-Coming Authors Will Struggle
- It Depends on the Blog
- Become a Thought Leader to Generate Better Content
- Add Your Own Take to the Bot-Generated Content
Automated Content Lacks the Personal Touch
Yes, people will probably continue to read blogs even as GPT-3 rises in adoption. While AI-driven content has the potential to supplement or even replace human writing in certain use cases, such as generating reports for businesses or creating natural language summaries of data sets, it is unlikely that this technology will completely supplant humans in creating enjoyable and engaging content.
People crave human connection, so the idea of reading a blog composed solely by an AI-driven algorithm is not very appealing. Even if GPT-3 technology can produce content that mimics natural language with remarkable accuracy, it still lacks the cultural or personal touch that a human writer can provide.
Gosia Hytry
Head of Content, Spacelift
Even AI-Generated Blogs Provide Value
The landscape of blogging is certainly changing. AI-generated content is streamlining content creation, but that doesn’t mean its value is diminishing. Blogs will continue to be a significant source of data, stories, and ideas, just as they are now.
However, I think people will be more particular about the content they read and the publishers they trust. AI has the potential to be all fluff and no substance. There will be companies using AI tools to generate content for the sake of content and attempted SEO.
But those companies that learn how to blend AI with human expertise stand to gain the most benefit—and readers will tell the difference.
Alli Hill
Founder and Director, Fleurish Freelance
Blogs Clock a Win With Their Distinctive Personalities
Every blog, whether it belongs to a brand or an individual, has a distinctive personality that sets it apart from others in the niche. Solutions like GPT-3 offer “human-like” text, where the keyword that makes all the difference is “like.” No matter how inventive the text generated by this tech marvel may be, it will always lack the unique personality that leads an audience to explore and subscribe to a blog.
Yes, AI-generated text is rich in information and insights and may even be closer to what the user seeks. Still, as far as identity is concerned, it will always pale compared to a blog written by a human.
Neil Platt
Director, Emerald Home Improvements
People Will Want Quality Blogs When There’s Only AI Content
We are currently at a turning point where AI content is slowly consuming the internet.
We can’t rely entirely on these tools because we are still in the phase of Artificial Narrow Intelligence, where it can only solve one problem.
These language models lack the creativity to produce original content. By original, I don’t mean just free from plagiarism, but new and unheard information.
Writing can only have this quality through the human experience. As time goes on, we will reach yet another inflection point. We will then only want to read blogs that give a fresh perspective compared to the sea of AI content that already exists on the internet.
So the answer is yes. People will still read blogs. The good ones.
Brendan Aw
Content Marketer, SEO Specialist, and Content Creator, Brendan Aw
Up-And-Coming Authors Will Struggle
The age of blogging will die out. In this TikTok generation, people already have short attention spans, and they can get quick answers. It’s just a matter of time before people will forget about this thing called blogs altogether as we adopt AI, AR, and VR in every sense of the word.
Although GPT-3 could eventually replace some of the written content that blogs produce, it won’t replace the meaningful and thoughtful content some blogs provide. People will continue to seek blogs for opinions and advice from trusted sources, and GPT-3 cannot match the level of trust readers place in bloggers.
But the key here is that those blogs are from reputable sources or writers. Up-and-coming authors will struggle (unless they have something of substance).
Looking at both sides, I guess we’ll find out soon enough! But one thing is for sure—GPT-3 will definitely make a lot of typos.
John B. Martyn
Content Manager, Brightest Minds
It Depends on the Blog
If the blog is about something that GPT-3 could replace, then people may not find the content as valuable and may opt for something more up-to-date from GPT-3 instead.
If the blog focuses on topics such as creative writing, personal stories, opinion pieces, or topics that require more meaningful thought and analysis, then people may still show an interest in the blog.
Although GPT-3 can generate content, it is difficult for it to convey emotion and creativity in the same way a human writer could. Therefore, blogs providing these types of content may still find value despite GPT-3’s rise in adoption.
Leo Vaisburg
Managing Partner, Amazon Suspension Lawyer
Become a Thought Leader to Generate Better Content
If you mainly have the type of blog posts like “The Top 10 Tips for X,” you’re going to be in trouble, as GPT-3 can easily generate content like this.
Creating a brand and becoming a thought leader with unique content will be more important than ever. For example, I also have content like the above on my site, but I’ve also started writing opinion pieces and sharing more of my personal experiences.
For example, I recently wrote an article called “Why I No Longer Conquer Mountains But Look for the Lessons They Offer.” Becoming a thought leader in your industry, something that can’t easily be replicated or spit out by GPT-3, will become more important than ever and will be the only way to maintain or grow blog readership.
Laurel Robbins
Founder, Monkeys and Mountains
Add Your Own Take to the Bot-Generated Content
Using AI tools like GPT-3 to put together a quick outline is an effective use of your time. The trick is to add your own take on things to make it relevant to your audience. By adding stories, anecdotes, or infographics to show your point, you ensure your blogs don’t sound like a bot.
Corinne Wilhelm
Corporate Communication Coach, English Speaking Experts
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