How do I get my product on Good Morning America?
From hiring a PR agency to leveraging viral TikTok challenges, here are seventeen answers from marketing and business leaders on how to get a product featured on Good Morning America (GMA):
- Leverage Viral Tiktok Challenges and Get Noticed!
- Figure Out Which Producer You Need to Pitch to
- Manifest Your Goal Systematically
- Review Products the Show Has Previously Featured
- Hire a PR Agency
- Frame Your Product in a Way that Makes It Attractive
- Endorse Your Product
- Build Connections With Employees On Linkedin
- Pitch Them Directly Online
- Everybody Knows Somebody that Knows Somebody | G.m.a.
- Here is How to Get Your Shot
- Pitch Things that Are in the News
- Leverage Your Brand Equity
- You Need a Great Product and a Story
- Watch the Show Regularly
- Speak to the Interests of Producers Who Screen Emails
- Best Tip for Getting On Gma
Leverage Viral Tiktok Challenges and Get Noticed!
A branded TikTok challenge can drive awareness for your business and products while drawing the attention of Good Morning America producers. GMA and other media outlets often feature viral challenges from social media on their programs. While TikTok reserves hashtag challenge ads on its discovery page for major labels, smaller brands can create challenge-based campaigns. And partnering with an influencer makes going viral and getting noticed by GMA a real possibility. Community challenges are another opportunity to showcase your products through brand ambassadors. When a trend or question relevant to your products goes viral on TikTok, it’s an excellent time for your brand’s super fans to give your brand a shout-out and rave about your products. For example, when the Farrah Fawcett Flip was trending, numerous beauty brands received mentions from participants.
Chris Gadek, VP of Growth, AdQuick
Figure Out Which Producer You Need to Pitch to
Figure out which producers handle stories that relate to your industry, and pitch to them. Television producers’ inboxes are full of people trying to get their product or themselves on air. It’s important to do some research and figure out who the right person to reach out to is. If you send a great product pitch to a someone who doesn’t produce product segments, then you’re wasting both your time and theirs. You’re much more likely to get a positive response from a producer if you can show them you’ve done the legwork and know they’re the person you need than if you spam it to anyone you can find.
Chris Vaughn, CEO, Emjay
Manifest Your Goal Systematically
Although it may seem daunting, the steps to get your product on Good Morning America are relatively simple and easy to follow. Create a pitch that will grab their attention and make them want to learn more about your product. Research and identify the key contacts at Good Morning America. This includes the producers, bookers, and segment managers. Submit your pitch and follow up until you get a response. With a bit of persistence and luck, you can get your product in front of the millions of viewers who tune in to Good Morning America daily.
Ryan Rottman, Co-Founder and CEO, OSDB Sports
Review Products the Show Has Previously Featured
The best way to get your product on Good Morning America is to carefully review the products they have featured on their show over the last few years. By understanding what they like to feature and how they like to feature, you can determine whether your product is a good fit, and, if so, how to pitch it in a way that will help them see that it is a good fit. By reviewing the products that have been featured on the show and then pitching your product in a way that will align with the show’s interests, you will be much more likely to get your product featured. You can mention some of these products in your pitch, and this will show that you are a fan of the show and know what they like.
Matthew Ramirez, CEO, Rephrasely
Hire a Pr Agency
It’s unlikely most people have the connections to get a product on Good Morning America, so hiring a PR agency is crucial. An experienced firm will have connections and relationships that they can leverage on your behalf. They’ll also know how to turn your product into a compelling story because no one wants to just be sold to. They want to feel compelled by what’s possible with your product and a PR agency will help you craft that narrative, which will be more compelling to Good Morning America producers.
Logan Mallory, Vice President of Marketing, Motivosity
Frame Your Product in a Way that Makes It Attractive
The first step is to frame your product in a way that makes it an attractive candidate to be featured on the show. For example, our product which is a tattoo numbing cream might not be applicable for a stand alone feature by itself. However, if there was a larger segment showcasing a rising tattoo artist that used our product before creating a tattoo live on air, the context makes sense and the segment has relevance. To put it simply, you need to find a creative way to frame your product so that it has a reason to be on the show.
Ubaldo Perez, Founder & CEO, Hush
Endorse Your Product
It’s more likely that you will hit a lottery than get your product on Good Morning America. It’s possible. But the chances are too low to make it worth your while. When you pitch your product to a T.V. show, be sure you fulfill the following conditions: Your product is relevant to the show’s target audience. You have what it takes to be a guest on the show. You can get an endorsement from an expert or a celebrity. You have entertainment value. Your product is somewhat new to the public. The show is doing a segment on what you are pitching. If you have these qualifications, then preparation is everything. Check what the producers of the show are looking for and do your research. Also, be sure you have a great product that’s easy to pitch. If you have, then you will be considered.
Bill Lyons, CEO, Griffin Funding
Build Connections With Employees On Linkedin
If you are dead set on getting on Good Morning America, then play the long game. There are about 150 employees listed on LinkedIn. So, chances are high that you have a 2nd, 3rd, or direct connection with some of them. If you’re not already directly connected with someone, then ask your shared connections to make some introductions. See if you can directly connect with several people who work there, and build relationships. Engage their content. Take a genuine interest in their career growth. Get on their radar. Some of them may eventually take an interest in you. Post about your product on LinkedIn, and when they engage your posts, you have an opportunity to follow up. If they like your product, and they like you, they may advocate on your behalf to get on the show.
Dennis Consorte, Digital Marketing & Leadership Consultant for Startups, Snackable Solutions
Pitch Them Directly Online
While it’s tempting to send lots of samples to the studio news desk to get GMA’s attention, you may only succeed in annoying them and losing out on any chance of getting your products on their show. However, if you head to www.toryjohnson.com/tv-deals, there is an online form you can fill out to pitch your product to their research team of “shopping fanantics.” Just keep in mind that they evaluate the products they feature in their Steals & Deals segment on whether they appeal to a large audience. They also require that brands have an extensive inventory of selected products and be willing to offer viewers an exclusive deal on saving big.
Maria Shriver, Cofounder + CEO, MOSH
Everybody Knows Somebody that Knows Somebody | G.m.a.
Make sure your product is newsworthy. Good Morning America is always on the lookout for stories that interest its viewers. If your product is new and innovative, you have a good chance of getting on the show. Good Morning America receives thousands of pitches weekly, so making sure your pitch stands out is essential. Find out who the producers are for the show and reach out to them directly. Even if your product is newsworthy and you have the right contacts, it won’t matter if you don’t have a solid media strategy. Once you are ready, reach out with charisma and let your product speak for itself.
Jimmy Minhas, Founder & CEO, GerdLi
Here is How to Get Your Shot
YouTube is the first place for people to learn about your brand and company. If you have a video about your product or service, you’re already halfway there. You need to ensure that your videos are getting attention and are of good quality. Remember to add your social media into the mix for more traction. Social media is ideal for linking with potential investors and promotional deals. There are many different platforms where you can market yourself online for a shot on daytime television.
Benjamin Earley, CEO, HOLT
Pitch Things that Are in the News
Make your pitch timely. If you want producers to consider your product, it helps if your pitch has a news peg to it. News shows are always looking to highlight items that feel timely and relevant. If you’re trying to get an evergreen product on-air, try and find a way to frame your pitch that ties it to an upcoming holiday or other big story.
Vimla Black Gupta, Co-Founder & CEO, Ourself
Leverage Your Brand Equity
Elevating your brand’s online presence will have Good Morning America taking notice of your products. Blogging, vlogging, and guest blogging about your company, offerings, and industry help raise your online authority, boosting your site’s SERP ranking. And partnering with niche-relevant influencers broadens your audience. You can then leverage this brand equity to respond to relevant HARO queries. Major media outlets, including ABC, NBC, CNN, and Fox News, often post to HARO looking for products to feature on an upcoming home, gift, or seasonal segment. When you respond to such queries on your brand’s behalf, reporters will do their research and see the credibility you established, encouraging them to include your products in their show.
Jayme Muller, Brand Manager, RTA Outdoor Living
You Need a Great Product and a Story
The best way to get your product on Good Morning America is to think like a producer. What does a producer need to get the job done? A great product and a story. To start, make sure your product is ready to be filmed. This means that you need to have a demo unit that looks great on camera. Make sure the product is well-packaged so it looks professional. If there are any bells and whistles, make sure they’re working perfectly. When it comes to the story, make sure that your product has a great story to tell. Think about the things that make your product special and unique. What makes it better than its competitors? Good Morning America is always looking for great products to feature on their show, so make sure yours is ready to go!
Luciano Colos, Founder & CEO, PitchGrade
Watch the Show Regularly
Do your homework. If you want to get a product on air, then it’s important that you watch the show regularly and know what sort of items they feature. The best pitch in the world won’t get you a TV placement if it’s for a product that “Good Morning America” doesn’t feature. If you watch the show and take notes on the items they do show and what the hook of these segments is, you’ll start to get a feel for what they’re looking for. This can inform your pitch and help you write one that’s more likely to succeed.
Brian Munce, Managing Director, Gestalt Brand Lab
Speak to the Interests of Producers Who Screen Emails
Publicists email cold pitches to producers every day with great stories. This method is highly competitive. If you want to capture the attention of the person on the other end of the email, you have to speak to their interests.Spend some time researching the show producers online, to understand their interests. Then, frame your pitch in a way that speaks to what they care about. If you can establish an emotional connection, they’ll be open to reading about your product. Then, dazzle them with the benefits your product provides, and you have a much better chance of getting on the show than someone who didn’t take the time to understand their audience.
Grant Barra, InsurTech Founder, Operations Executive & Investor, RELI Exchange
Identify something super unique about your product
Heirloom is a physical book that plays your home videos and photos. We were lucky enough to be on GMA for their 10th Anniversary of Deals & Steals. Our best tip is to identify something super unique and or rare about your product, an aspect of your product that might surprise the viewer and make them feel like they just discovered a truly special and innovative product that solves a problem for them.
Ashley Kenny, Founder, Heirloom
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