What is the best way to get the most out of your marketing?
From maximizing your website for mobile use to simply following up, here are twenty-four answers for getting the most out of your marketing:
- Make Sure to Analyze Data for Best Marketing Channels
- Know Your Target Audience Inside Out
- Produce High-quality Content:
- It’s Important to Prioritize Seo:
- Social Media Cross-promotion
- Maximize Your Website for Mobile Use
- Customer Determination
- Take Advantage of Seo
- Follow Up
- Mention Other People/brands to Earn Backlinks
- Use Diversified Channels & Trial & Error Tactics
- Learn About Affiliate Marketing:
- Be Brand Consistent and Use Cross Media Marketing
- Take Time to Map Out Detail and Solid Marketing Plan
- Quality Content Saves Your Time and Money
- Employee Advocacy
- Offer Something Back for Free
- Harness the Power of Storytelling
- Have a Clear Purpose
- Build Different Departments
- Repurpose Your Content
- Focus On the Marketing Channels With Best Roi Or Roas
Make Sure to Analyze Data for Best Marketing Channels
Marketing is not an exact science, meaning there is not a one size fits all approach and that is the reason why testing and investing in attribution analytics and reporting is essential to know what marketing channels will best serve your interests . Product markets differ, and so do target audiences, therefore knowing what touches on their interests can influence your marketing and messaging.Collecting first party data, monitoring engagement, and testing campaigns to evaluate response rates, is essential to hone your campaign and produce desired results. By collecting and analyzing data on a continuous basis, you will not only be able to stay on top of fluctuating trends within your target market, but will be able to pivot to the marketing channels that will serve you best.
Greg Gillman, Chief Revenue Officer, MuteSix
Know Your Target Audience Inside Out
You could have the best marketing experts churning out some really great campaigns, but if you haven’t spent the time getting to know your audience really well — it all goes to waste. Understanding your audience goes far beyond just knowing “who” they are. You need to dig deep and uncover what kind of content they enjoy engaging with, what are their preferences, and also what their purchasing behavior is like. Using this data, you can create a strategy that ensures they feel a powerful emotion when engaging with your brand.
Harry Morton, Founder, Lower Street
Produce High-quality Content:
I recommend including a content marketing strategy as part of your larger marketing plan. SEO and brand authority will both increase thanks to your content marketing efforts. If you want to achieve the aforementioned goals, then blogging should be a part of your content strategy. Deliver high-quality, keyword-rich blogs with relevant content for your sector. You can embed them in your website and distribute them to relevant online business media like Forbes and the Huffington Post.
Gerrid Smith, Chief Marketing Officer, Joy Organics
It’s Important to Prioritize Seo:
Without including search engine optimization (SEO), I don’t think any marketing plan would be complete. Get the attention of both your target audience and the search engines by making use of SEO-friendly keywords and titles on your website. To ensure that your website is optimized for search engines, you should compile a list of keywords and organize them by page. Use the keywords frequently without overdoing it and making your site look like spam. Overstuffing metadata fields with keywords is a tired old strategy that has become a major faux pas. Instead of trying to fool the search engines, focus on producing material of high quality and strategic value. They know better than to do something like that.
Edward Mellett, Co-Founder, Wikijob
Given the marketing opportunities of today, it is worth betting on reliable and science-based solutions, and among them is the often underestimated personalization. First of all, personalization in advertising involves the creation of messages that respond to specific user needs. For this purpose, companies collect data on the demographic characteristics of their customers, interests, and behavioral data obtained by analytical programs placed in the code of websites. The most important benefit of personalizing advertising messages is their relevance in relation to customer needs. That is, in short: we hit the point of their interests. As a result, our advertising better reaches the potential customer and is more likely to be remembered for a longer period of time. Ultimately – it significantly increases conversions.
Natalia Brzezinska, Marketing & Outreach Manager, US Visa Photo
Social Media Cross-promotion
Social media cross-promotion is an easy and effective way to get the most out of your marketing efforts. Rather than simply posting on Instagram, post the same content on Facebook and Twitter as well. You could even find a way to incorporate your Instagram feed on your website. This way, you will get your content in front of a larger audience.
Miles Beckett, Co-Founder & CEO, Flossy
Maximize Your Website for Mobile Use
Three years ago Google changed its algorithms to a mobile website crawl first policy to measure SEO, and that makes it critical that you optimize your websites for mobile viewing. Over 90% of all smartphone owners use their devices for searches and purchasing, which in turn, relegated standard websites to the background when it comes to analyzing for search engine relevance.Therefore, making certain that your mobile website text is properly formatted, that images match with descriptions, that links work properly, and above all, that mobile website speed is maximized, is critical to make sure Google properly recognizes and ranks your website. By optimizing your mobile website, you can ensure that your business will be seen when customers perform their searches and begin their shopping journey.
Matt Miller, Founder & CEO, Embroker
Define your target audience before jumping into marketing. Know who your customer is and where your marketing needs to be placed in order to reach them. Know what the content is that your customer wants to see and will react to. Without determining all these factors and having a strong grasp on who your target audience is, your marketing efforts will land on deaf ears.
Bradley Hall, Co-Founder & CEO, Sonu Sleep
Take Advantage of Seo
An important part of your marketing strategy that you need to fully take advantage of is SEO (search engine optimization). SEO is crucial in driving in garnering attention through having high search engine rankings. With SEO, you ensure that your brand’s website is optimized with keywords, user interface that will impact your audience’s experience, and blog content that your audience will engage with. If you aren’t SEO savvy, it may be a good idea to enlist the help of an SEO expert as they will make sure that your website is being optimized fully to be awarded by Google rankings. Overall, SEO is an important aspect of marketing that should never be ignored, especially in the digital space.
Bill Lyons, CEO, Griffin Funding
Marketing is loosely based on the trial and error method. What worked for your competitors might not board well for you. Always make sure to track your progress and the success rate of your marketing plan. Follow up on plans in motion and how are people reacting to them. Tailor your plans from the customer’s perspective. A smooth user interface is capable of uplifting a menial service.
Samantha Odo, Real Estate Expert & Chief Operating Officer at Precondo, Precondo
Mention Other People/brands to Earn Backlinks
In my content strategy, I crowdsource quotes and content from others in my field. I give them a platform where they can share their insights and have their name published, which incentivizes them to share my branded content with their own audiences. I’ve earned several backlinks from contributors this way, which gives me free website traffic and helps me grow my website’s domain authority — both of which are quality signals that will help me rank higher in organic search.
Alli Hill, Founder and Director, Fleurish Freelance
You may come across people who visit your website but don’t buy anything. There are people who choose some products and add them to their cart and then leave it. To reel them back in, run a remarketing campaign as part of your marketing strategy. When your product or service-related ads appear in their search with intriguing information, this entices the audience to make buying decisions.
Alex Wang, CEO, Ember Fund
Use Diversified Channels & Trial & Error Tactics
Use diversified channels and a cohesive brand strategy for the best potential marketing ROI. Consumers want to see your brand is consistent, meets their values, and can provide them with valuable consumer solutions.A successful, refined marketing strategy comes from throwing spaghetti at the wall. Not every campaign or channel will stick every time, but brands can learn what sticks best with every campaign.For the same reasons A/B testing is so effective at honing in on consumer desires, trial and error are central to marketing success. Every industry and market is nuanced, so businesses must strategize and restrategize until they find the cocktail that provides the best return.
Kevin Miller, Founder, kevinmiller.com
Learn About Affiliate Marketing:
Affiliate marketing is something you should look into if you think it could benefit your business. Getting people to talk about you will increase your reputation and not cost you too much. Neil Patel defines an affiliate marketer as someone who pushes things, typically through an affiliate network, in exchange for a commission should any of those products ultimately be purchased. Choose affiliates that are either a good fit for your business or have a clear incentive to promote your offerings. In today’s gig economy, you should be able to locate individuals or groups interested in promoting your company in exchange for a cut of the profits.
Max Whiteside, SEO & Content Lead, Breaking Muscle
Be Brand Consistent and Use Cross Media Marketing
The best thing you can do is implement a cross media marketing strategy that ensures your brand and messaging are consistent across all channels. Cross media marketing means that you are using two or more marketing channels in a way where they work together to promote your business and brand. For example, you can send a postcard with a QR Code to your target audience to drive website traffic, or include a QR Code at the point of sale on receipts or at your front area to encourage a happy customer to leave a quick online review. Ultimately, no matter how clients interact with your business, you want to make sure what they see is consistent, coherent, and clear. Then, deliver on your promises and use that same cross media approach to generate positive reviews and referrals.
Chris B., PR Rep, Minuteman Press International
Take Time to Map Out Detail and Solid Marketing Plan
My best way to get the most out of my marketing is to have a plan. I always start with a solid plan taking into account my goals, target audience, and budget. Once I have that in place, I can move on to creating compelling content and choosing suitable channels to promote it.No matter what your marketing goals are, having a plan is essential to success. By taking the time to map out your strategy, you can ensure that you’re making the most of your time, effort, and budget. And, as always, don’t forget to track your results so that you can continue to improve your approach.
Erik Pham, CEO, Health Canal
Quality Content Saves Your Time and Money
The first thing your overall marketing campaign needs is quality content. This strategy will help your SEO to build customers’ trust in your brand and promote it via numerous websites, platforms, and social networks. First-rate content such as social media blog posts, promo videos, and educational articles answers clients’ questions, grows audience engagement, develops relationships between the company and the customer, and drives sales. Marketing content automation is the best way to get the most out of your marketing campaign. Automation tools let your business save time and money and get a successful outcome.
Daria Globchak, Account Manager, Elai.io
There’s no point creating incredible content if no-one reads it.Asking your colleagues to share content with their LinkedIn networks will drastically increase brand visibility, but it also helps position your employees as industry experts.You’ve put the effort into creating marketing content, so get some eyes on it with an employee advocacy program!People trust people more than brands, so they’re more likely to engage with content if it comes from an employee than a brand account.
Emily Neal, SEO and Content Specialist, DSMN8
Offer Something Back for Free
One of the best ways to get the most out of your marketing is to offer something for free to the public in exchange for their attention so they can see your product or service. This can be in the form of a giveaway, a discount, exclusive info material (like free lessons or free books), or even just exclusive content that can only be accessed by signing up for your mailing list.This is an effective and low-risk way to generate leads and build customer loyalty. It also helps to create a sense of community around your brand, which can help you attract new customers. So be sure to consider offering something free in exchange for people’s attention when planning your next marketing campaign.
Connor Ondriska, Co-founder & CEO, SpanishVIP
Harness the Power of Storytelling
One way to make the most of your marketing is undoubtedly through the power of storytelling. Whatever your products are, it helps to get creative with your approach and sell your product through experience-based stories. Moreover, your audience will find it easier to connect with you when you can convey your message through this captivating method, rather than using a technical or straightforward approach.
Larissa Pickens, Owner, Repeat Replay
Have a Clear Purpose
To be successful in marketing means your goal or purpose is being met. Many businesses and brands will use content, social media, the web and design to achieve a specific thing. For example to entertain, promote, communicate, advise or sell. Having this purpose in mind through each marketing strategy will ensure you’re using all the right components and features and ultimately get the best outcome. By doing prior research and creating a marketing plan around the purpose, you can then distinguish things such as language use, platforms, imagery, themes, layouts and software to use.
Annie Everill, Digital marketing executive , Imaginaire
Build Different Departments
A marketing strategy can’t be done by one team. There are a thousand ways to sell a product; it takes a village, so be sure you’re using employee resources accordingly. Each brand should have its own eCommerce, social, and paid social team – at the very least. This allows employees to focus on one marketing outlet instead of contributing to several at once. Invest in your marketing team with enough resources to effectively execute a strategy.
Randee Machina, Director of Marketing, Simpli Pleasures
Repurpose Your Content
Gary Vaynerchuk recently stated that brands need to create 17-pieces of content each day in this distracted world to capture people’s attention. He also said most brands need to make this content by taking bites out of long-form content. Brands need to repurpose long-form content such as podcasts and blog articles. They need to splinter this content into social media posts, retargeting campaigns, and email marketing. Repurposing content is the best way to get the most out of your marketing efforts.
Jason Vaught, Director of Content, SmashBrand
Focus On the Marketing Channels With Best Roi Or Roas
In order to get the most out of your marketing budget, start out by identifying the channels with the highest return on ad spend. To do so, carry out test campaigns on digital marketing channels that best fit your industry.For B2C companies:Try out Google Ads, Youtube Ads and Facebook Ads.For B2B companies:Try out Google Ads, Youtube Ads and Linked Ads.Hire an agency or online ads freelancer if you need support with setting up these campaigns. The time savings usually outweigh the investment.Measure the success of these campaigns by using ROAS (Return on Ad Spend) as the main KPI. This compares the the money spent for the campaigns with the sales generated by them. As a rule of thumb, the campaigns should generate at least 8 times in sales what you spent on them. This ensures that you make more money than what your ad expenses are. The higher the ROAS, the better.Once the campaigns yield enough sales, also consider SEO for your website to generate organic traffic.
Thomas Weinberger, CEO, Webwings
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