How do I market an iOS app?
From improving your app store optimization to creating a quality promo video, here are answers to the question, “What are tips for marketing an iOS app?”
- Use Visuals that Can Showcase the Benefits of Using App
- Consider Using a Multichannel Strategy
- Gated Content and SEO
- Improve Your App Store Optimization
- Create a Quality Promotional Video
- Optimize your iOS listing
- Let Social Media Influencers Advertise Your App
- Get Featured On Product Hunt
Use Visuals that Can Showcase the Benefits of Using App
One tip for marketing an iOS app is to use visuals that best showcase the benefits of using your app. Visuals are incredibly effective in communicating the value of a product or service, and can be used to draw attention and engage users.
Use high-quality images, videos, and screenshots to show off what makes your app unique. User-generated content can be a great way to build trust and credibility with potential users. Finally, leverage social media platforms like Twitter and Facebook to promote your app and reach new audiences.
Aviad Faruz, CEO, FARUZO
Consider Using a Multichannel Strategy
As a marketing expert, one of my top tips for marketing an iOS app is to take a multi-channel approach. This means utilizing multiple online platforms and resources such as video, display ads, social media campaigns, press releases, email newsletters, and search engine optimization to promote your app.
By combining these tactics into one comprehensive marketing effort, you will be able to generate better results in reaching more potential users. Additionally, don’t forget about other traditional forms of advertising, like radio, TV commercials, and print advertising, if your budget allows it. With an effective multi-channel approach, your iOS app will be well on its way to reaching new users everywhere!
Jim Campbell, Owner, Camp Media
Gated Content and SEO
One tip for marketing an iOS app is to serve gated content through SEO and content unlocking. Gated content is content that is only accessible to users who have completed a specific action, such as downloading the app or creating an account.
By using SEO techniques to optimize the visibility of gated content in search engines and promoting it through various channels, you can drive more traffic to the app and increase downloads. One way to achieve this is by using a content unlock feature, which is an in-app function that allows users to access premium content or features in exchange for completing a specific action, such as downloading the app.
This can be promoted through various channels, such as social media, email, and paid advertising, to attract users and encourage them to download the app.
Lukasz Zelezny, SEO Consultant, SEO London
Improve Your App Store Optimization
One of the most crucial tips I recommend is to leverage App Store Optimization (ASO). ASO refers to optimizing your iOS app’s presence in the Apple App Store through keyword optimization, creating compelling visuals and descriptions that draw attention, and ensuring all the relevant information is displayed accurately on desktop and mobile versions of the store.
Optimizing all these elements gives your app a much higher chance of being discovered by potential users actively searching for something similar within their search results.
Kate Wojewoda-Celinska, Marketing Manager, Spacelift
Create a Quality Promotional Video
As a co-founder of a fast-growing start-up in the health niche, we have always worked very hard to promote our iOS app right from the get-go. While we have used several strategies for this, at the end of the day, success comes down to getting the simple things right.
This is why my number one recommendation would be to create a high-quality promotional video for your app. Make it at least one minute and thirty seconds, and try to focus on what the app does and why someone should actually get it.
As a pro tip, try and use animated explainer videos. We have always found explainer animated videos to be more engaging to users than the usual human-generated ones. You don’t have to create just one video; you can have multiple promo videos distributed across various platforms.
Logan Nguyen, Co-founder, MIDSS
Optimize your iOS listing
A fundamental step toward marketing your app should be optimizing your iOS listing. This, surprisingly, is often overlooked by many app owners, yet it should play a key role in increasing the reach of your new app.
To do this, it’s important to very clearly state precisely what your app does and who it’s for in a well-worded description. Remember, this is one of the first things that potential users will read about your app, so it needs to be worded to speak to your target audiences.
It’s also a good idea to perform a little keyword research beforehand and ensure that you list your app under the correct category and localize it accordingly, otherwise you just won’t get the downloads you need to make your app successful.
Ensure that you’ve included some high-quality screenshots and videos of the app in use; this is one of the most important aspects of encouraging downloads since the user is likely to want to gain an early insight into exactly how your app works before downloading.
Khurram Mirza, Founder and CEO, MAK.today
Let Social Media Influencers Advertise Your App
Letting influencers on different social media platforms advertise your app is a great way to market it to consumers. Depending on your budget, there are so-called influencer tiers that you can leverage to get the marketing that you desire for the money that you have.
On average, the rate of influencer marketing can range from $5 per post for nano-influencers to as high as $2,000 per post for mega-influencers. Taking advantage of social media platforms’ continuous rise in popularity has been the method for a successful marketing campaign for years.
Collaboration with these influencers is the way to go to successfully market your app.
Preston Powell, CEO, Webserv
Get Featured On Product Hunt
While you should take a multi-channel marketing strategy that covers social, SEO, PR, and email, one way to increase awareness of your iOS app is to get on Product Hunt. Not only will you get a powerful backlink, but you’ll also get a bump in awareness among potential early users.
AJ Saunders, Founder, AJS Digital Group
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