How do you market a credit repair business?
What’s a marketing strategy for a credit repair company to increase leads? From building a Facebook business page to collecting testimonials, here are 15 answers to the best credit repair marketing strategy ideas:
- Build Facebook Business Page
- Provide Prospects With a Helpful Ebook
- Use Omni-channel Marketing Methods
- Share Expert Content On Blogs
- Participate in Tradeshows and Other Events
- Leverage Email Marketing
- Create Targeted Content
- A/B Test Calls to Action
- Promote With Affiliate Referrals
- Offer a Free Consultation
- Use the Language Spoken by Customers
- Engage in Web Forums and Social Media Groups
- Don’t Ignore the Benefits of Social Media
- Use Google Ads to Promote Your Services
- Collect Testimonials from Satisfied Customers
Build Facebook Business Page
Facebook is gear-driven for the opportunities that work in your favor if you use cards simultaneously. Almost every business has a Facebook page, so you should think about it. By doing this, you can expose yourself to the billions of people who are using this social media platform. Through this, you can properly manage the leads which is the best option for you.
Optimize your page with helpful information like company details, a list of your services, client reviews, exclusive testimonials, and more. This will make your profile look attractive, which will help you to generate revenue.
Providing Prospects With a Helpful Ebook
Making an informative ebook that answers prospects’ questions is one of the best ways to achieve this. Educating them about your business before they ask you would be a significant step ahead, and they would be confident you are the right person to assist them. In this way, you don’t have to work hard to gain their trust, as they have already trusted you enough to ask you directly. Your ebook explains why you are the best person to do the job and why you are the best choice.
Jacob Dayan, Co-founder and CEO, Community Tax
Use Omni-channel Marketing Methods
You cannot reach the majority of people with one marketing strategy. Relying on one marketing source to reach young as well as senior citizens can bring a big disaster. For example, print marketing is not good for young people, and social media channels won’t reel in older people. Therefore, you need to go for different branding ideas and marketing strategies according to the target audience demographics. And I would like to recommend it, if your target audience includes young and senior citizens.
Share Expert Content On Blogs
Bad credit is a very stressful situation for those who want to get a loan to buy a car, or a house or invests in their businesses. Certainly, people want to work with a company that is trusted among their clients and provides better results.
Therefore, sharing highly informative tips and tricks in your blogs that really boost their credit score, it helps you to convert them into potential customers. But you should explore some topics first, like, ‘how to improve your credit score’ or ‘reasons for a bad credit score’. And before publishing such content, make sure that your content contains proper keywords, relevant images, and satisfactory answers.
Participate in Tradeshows and Other Events
One marketing strategy for a credit repair company to increase leads is to participate in tradeshows and other events related to personal finance. This will help the company reach out to potential customers who may be interested in their services.
Additionally, the company can advertise through online channels and use targeted mailing lists to reach out to individuals who may be struggling with their credit.
Leverage Email Marketing
Email marketing is one of the best ways to engage with clients. According to the stats, Email marketing has been a successful strategy in driving clients toward credit repair companies. What makes email marketing a successful strategy is that the emails are easily accessible. Everyone reads mail because it is optimized in a perfect way to grab one’s attention. This great benefit of email helps a credit company to reach out to their client with services that resonate with their specific needs.
Create Targeted Content
In my opinion, the best strategy that a credit repair company can use to increase leads is to create targeted content that addresses the common concerns of consumers regarding their credit. This can include articles, infographics, and videos.
If you focus on helping potential customers by giving them knowledge for free with actionable steps to follow, they will more likely reach out to you once they test the methods provided in your content. Helpful articles can also gain free visibility on social media and other online channels. Additionally, the company can reach out to local media outlets to create free resources to generate publicity and broaden its reach.
A/B Test Calls to Action
Calls to action (CTAs) are trackable links, buttons or image banners that lead to a landing page. A landing page is a page with a form on it that offers the visitor the chance to get something of value, usually an eBook or some sort of tool, in exchange for their contact information. When you put CTAs on your website, you should use them sparingly and strategically, and A/B test imagery and copy to see which version of the CTA gets the most clicks. That way, you can optimize your CTAs and improve the conversion rate to the landing pages.
Promote With Affiliate Referrals
Building a referral program, if done in a good way, can help a credit repair company generate leads. One of the best things about an affiliate referral program is that it costs nothing—you just have to pay commissions to the referrers for their services. Plus, you can partner with a money lender, a pawnshop owner, etc. who will help you in converting clients. Referral programs can also be done online by making deals with top websites. This is a perfect way of reaching more clients quickly, and competing in the business environment.
Offer a Free Consultation
What does a business or individual not want to do when their credit is suffering? Spend more money. That’s why free consultations for credit repair companies are so effective – account managers use the time to explain how their services can improve credit and at what cost. Consumers then have the agency to decide what’s best for them on their own time, allowing them to regain control of their finances.
Use The Language Spoken by Customers
Don’t be afraid of the language spoken by potential customers. A customer will type “bad credit card” into a search engine because their credit score is “bad” and not “challenging” or “ready to improve”. However, that is not all. It is worth pointing out to the customer the consequences of applying for another credit card. Without the awareness that the credit score needs to be taken care of, the customer can fall into a debt spiral.
Similarly, with the keyword “no credit check credit card”.
Go the extra mile to explain on the page under this keyword not only that such a product does not exist but also that one should try to bounce back from a bad credit rating to be able to take out a mortgage, for example, in the future.
In this way, you will not only be responding to a need that the customer has at the time, but you will also be entering the customer education zone. And this can pay off in the future when the customer returns for the next financial product you offer.
Engage in Web Forums and Social Media Groups
When it comes to marketing for a credit repair company, one underutilized strategy is to post helpful advice and tips in web forums and social media groups. By doing this, you can establish yourself as an authority on credit management and help build trust with potential customers.
When adopting this strategy, it’s important to be as consistent and deliberate as possible. You should aim to post helpful content on a regular basis, and be sure to share useful information that is directly relevant to the needs of your target audience. Crucially, it’s vital to ensure that you’re adding value, to avoid your posts coming across as transparent attempts to market your business. Focus on genuinely helping people and adding value, and resist the temptation to go into ‘sales’ mode. If you’re offering useful advice and support, people will naturally ask about your services.
Don’t Ignore the Benefits of Social Media
Social media may not seem crucial among credit repair marketing strategies, but it’s a really useful instrument for establishing credibility with customers and the community. The freest approach to personalize and market your company is via social media.
From Linkedin to Instagram, your credit repair company should be present on every social media channel that its clients utilize. Finding something to publish might be difficult, but if you don’t already have a regular social media presence on all major platforms, you’re already behind the curve. Finding content to share on each social media network might be challenging if you’re new to it. You need to take advantage of what each platform excels at while still establishing a consistent tone and voice for your company across all channels. For instance, you may want to think about doing hashtag research when choosing what to publish on Instagram.
Use Google Ads to Promote Your Services
I believe that your main priority should be to invest in Google Ads to boost visibility to clients that need credit repair services right now. In such a situation, there isn’t enough time to look through several businesses and compare their in-depth reviews, therefore most customers choose the advertising company that appears on the SERP. These outcomes are displayed directly above the organic listings.
One of the best digital branding tools to help you increase website traffic and lead generation is Google Ads. You only pay when someone hits on your local service or search adverts, which is another advantage for you. Additionally, it is simpler to tailor your advertisement to your intended audience in order to increase visibility.
Collect Testimonials from Satisfied Customers
Start by gathering testimonials from happy customers and use these as the basis for lead-generating marketing collaterals. You can use various formats that are easily shareable, serving as a type of social proof that demonstrates how your service can benefit interested leads. Make sure to provide contact information and answer potential questions people might have. This will make it easy for them to get an idea of what your service includes and how they can take advantage of it, allowing for easier decision-making that streamlines the lead acquisition process.
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