How can marketing affect your decisions?
From “Ads that create emotional connections with customers” to “Best marketing strategy that influences user behavior”, here are the 16 answers to the question, “How can marketing affect your decisions? Please give an example of marketing influencing consumer behavior?”
- Ads that Create Emotional Connections With Customers
- Have You Ever Noticed Brand Names On Eye Level Shelves?
- People Rely On Influencers Opinions When Buying
- Car Advertisements
- Marketing On Christmas and Every Day
- Celebrity Endorsements
- Nostalgia Marketing
- User Reviews as Social Proof
- It Spawns Customer Confidence
- Marketing Triggers Spontaneous Purchase Decisions
- Auto Suggestion Goes a Long Way | Consumer Behavior
- Evoking Positive Emotions to Make Us Spend More
- Fomo Marketing
- Community Power
- Marketing Metrics Can Provide Detailed Information
- Best Marketing Strategy that Influences User Behavior
Ads that Create Emotional Connections With Customers
Marketing has a huge influence on consumer behavior. One of the most obvious examples is advertising – companies spend billions of dollars every year on ads that are intended to convince consumers to buy their products. But marketing also affects consumer behavior in more subtle ways. For example, by creating “must have” products that consumers feel like they need to have in order to be fashionable or cool. This can influence consumer behavior by making consumers feel an emotional connection with a brand, and therefore making them more likely to buy its products.
Matthew Ramirez, CEO, Rephrasely
Have You Ever Noticed Brand Names On Eye Level Shelves?
When you walk into the grocery store, have you ever noticed how many brand names are directly at eye level? Some shelf placements even cost brands more to win the best real estate for their products.Consumers are focused on convenience. Businesses with good brand awareness benefit twice from putting their goods at eye level for consumers—first, because people generally don’t want to hunt for what they need, and second because the most familiar brands feel most vetted for consumers to purchase.Marketing strategies aren’t always explicit. Consumer psychology plays a primary role in convincing shoppers and will probably only grow more sophisticated uses by brands.
Zach Goldstein, CEO & Founder, Public Rec
People Rely On Influencers Opinions When Buying
If you get a recommendation from someone you trust, it can make you more likely to buy a product.Influencers and opinion leaders inspire and connect with their audiences, creating parasocial relationships.In a parasocial relationship, people form an emotional attachment to someone they know only through media—like a TV show character or an Instagrammer. When the person gives their opinion about something, like a product, we feel like they’re talking directly to us, and they inspire us to make decisions based on what they say.Influencers and opinion leaders have such strong relationships with their audiences that when they give positive reviews of products (like us), consumers are more likely to purchase those products themselves because they trust the blogger’s opinion and feel like they’re talking directly to them.
Megan Kennedy Grundén, Marketing Consultant and Copywriter, Ariel
Think about the last time you saw an advertisement for a new car. The ad may have shown the car driving through an idyllic countryside, with the sun shining and the wind blowing through the driver’s hair. The message of the ad was likely that owning this car would make you feel free, adventurous, and carefree. As a result, you may have found yourself wanting the car, even if you had no real need for it. This is just one example of how marketing can influence our decisions by appealing to our emotions.
Lorien Strydom, Executive Country Manager, Financer.com
Marketing On Christmas and Every Day
I have always thought that it is both an honor and responsibility to be a marketer, especially in this fast-evolving age. It is an honor as not everyone enjoys the role where you are entrusted with guiding and even influencing consumers in their rather personal choices. And it is also very much a responsibility as not too many roles are given the power to permeate minds and hearts of the individual consumer by making them gasp in our visuals and getting them intrigued to our copy within two seconds and ultimately, by setting trends that help them map out their lives, whether momentarily or for decades. One common campaign that influences consumer behavior could be a beverage we toast to during Christmas. It triggers the emotions in a buyer’s journey where it both evokes nostalgia of good memories shared together and at the same time, brings hopeful joy to more of these moments together, hence we see the brand become a part of tradition.
Tristan Harris, Demand Generation Senior Marketing Manager, Thrive Agency
The use of celebrity endorsements is one example of marketing influencing consumer behavior. According to studies, consumers are more likely to buy a product if it is endorsed by a celebrity. This is due to the fact that celebrities are perceived as trustworthy and credible, and they can assist in making a product more relatable to consumers.
Tali Ditye, Co Founder, DITYE LLC
Marketing campaigns are held regularly to have considerable prominence on the purchasing behaviour of customers. Customers reliance some companies more than others just because they use opinion leaders who create positive associations with the brand. Marketing influences people’s decisions by making sentimental and emotional connections with their products and services. They generate a series of nostalgia and make the customers recollect those memories embedded in their hearts through their ads. So, when customers are in demand of the products, they would have a reminder of their brand as they are entrenched in their subconscious mind and would involuntarily go for that particular brand’s product or service.
Joshua Tibando, Content & PR Manager, Findstoragefast
User Reviews as Social Proof
User reviews are one of the most influential forms of today’s marketing. As buyers trust in companies continues to decline, their trust in peers continues to rise. Companies that get and use reviews in their Marketing create social proof that is more influential on a buyer than anything a Marketer can say directly.
Joe Kevens, Founder and Director of Demand Gen, B2B SaaS Reviews
It Spawns Customer Confidence
I’m an established cryptocurrency investment management and regulatory leader. I’ve been quoted in mostly every major financial publication because of my breadth of knowledge and experience in the crypto space. When people see my name in print and read what I have to say about digital assets, they’re going to have confidence knowing that I’m an authority on the subject. It’s much easier to engage with potential investors when they’re already confident in you. That’s what our marketing has done for us. So much of our marketing strategy is centered around giving people that sense of comfort that we know what we’re talking about and we have all the pertinent insights when it comes to blockchain technologies. When your statements are published by the likes of Fortune and Forbes, you’re going to be noticed and people are more likely to put their trust in you.
John Sarson, CEO, American Crypto Academy
Marketing Triggers Spontaneous Purchase Decisions
Marketing encourages buying on the spur of the moment. Reduced price only today, discount if you buy now, the limited number of available products, or a second product free only for a few first buyers are just tricks that tempt consumers to purchase without analysis. And such sales psychology is proving to be highly effective. After all, it is difficult for us to pass by an opportunity indifferently. Just think about it. How many times have you bought something just like that? A promotional banner, a hostess, or an influencer advertising a brand persuaded you. In just a few seconds, you decided to make a purchase, and only then did you begin to wonder about your conduct’s soundness. If the promotion weren’t short-term, you probably wouldn’t have made the purchase or given yourself time to think about it. Believe me or not, it wasn’t really up to you to make the decision, and effective marketing did it for you. And this is exactly how your choices are manipulated.
Nina Paczka, Community Manager, Live Career
Auto Suggestion Goes a Long Way | Consumer Behavior
Marketing has a profound influence on consumer behavior. Consider the case of a new fashion brand launching a line of activewear. The company’s marketing team understands that its target market is style-conscious and health-conscious individuals looking for fashionable and practical clothing while working out. With this information in hand, they can develop a marketing campaign that highlights the brand’s unique selling points and speaks to the needs of their target market. As a result, the company is more likely to achieve its goals and generate sales from its target market.
Mina Elias, Founder and CEO, Trivium
Evoking Positive Emotions to Make Us Spend More
Marketers use a broad range of tools and techniques to evoke a consumer’s positive emotions. It makes us spend more money. Let me illustrate the power of emotional marketing with a specific example – using cute animals and pets in marketing campaigns.Animals evoke positive emotions. I’ll go even further – for many of us, pets are family. Cute, loving, faithful. Successful marketing initiatives often make use of that fact. Marketers stick to our feelings toward animals to stimulate a positive association between the animal and the brand. In short, we like the animal, the brand, and the product or service offered. With our hearts warmed by cute little (or not that little) creatures, we become easier to please and more willing to spend money. Marketers are perfectly aware of it. Emotion is the superweapon of marketing and advertising, basically.
Agata Szczepanek, Community Manager, LiveCareer
FOMO (fear of missing out) marketing is extremely effective, particularly through social media. Social media channels do an excellent job of making users feel like they’re missing out on experiences. This feeling motivates consumers to make purchases like flights, vacations, and other experiences. FOMO marketing affects consumers’ decision-making in a very efficient way.
Kyle Clements, CEO, Quipli
Crafting marketing to your customer base can affect the quality of the experience. We believe in treating our customers as a community, and we look to them to learn how to create the most positive experience possible. By looking to marketing as a way to engage with their needs, it can help improve products and be a path to retain their business and expand. Marketing to a community can be key to quality.
Mary Kay Bitton, Head of Product Innovation, FLO Vitamins
Marketing Metrics Can Provide Detailed Information
Today’s marketing strategies allow you to make calculated decisions through metrics and real-life analytics. When things are done online in a setting like social media and other marketing tools designed to assist you with your marketing, you can instantly analyze what is happening with your campaigns.Through these metrics and by analyzing data as it happens, you can make smart business decisions that could have positive repercussions.When it comes to data, I’m not talking about vague details that don’t provide you with realm information. These platforms can tell you so much about your target audience, the trajectory of each marketing campaign, and even pit one campaign against another.For example, social media platforms have worked so hard to provide analytics to business accounts and the information is detailed. These metrics can help you make decisions on genders, ages, geography, time of activity, and so much more.
James Parsons, Founder, Content Powered
Best Marketing Strategy that Influences User Behavior
Google is where 93% of internet usage begins, and many businesses leverage it to find solutions to their challenges. A majority of people also state that they trust solutions they find on the top ranking results on Google. When you start ranking on Google, it’s the most subtle form of marketing that influences consumer behavior. We’ve seen small businesses that have seen a significant increase in their conversion rate when they started ranking on the first page of Google. Getting your brand in front of people by ranking on Google boosts your authenticity and credibility, and unlike paid marketing strategies, there is an added bonus that they found you themselves!
Jaya Iyer, Marketing Assistant, Teranga Digital Marketing
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