What is one way a company can motivate its employees to post content on LinkedIn?
To help companies increase employee engagement on LinkedIn, we asked business owners and people managers this question for their best tips. From using the company’s LinkedIn to highlight employee posts to investing in employee opinions, there are several ways for a company to motivate its employees to post on LinkedIn and increase brand awareness.
Here are 14 ways to encourage employees to post on LinkedIn:
- Highlight Employee Posts on the Company’s LinkedIn
- Get Posting First
- Use a Daily Discussion Tool
- Mention LinkedIn Content During Meetings
- Provide the Team With a Social Media Activity Triangle
- Organize Contests On Content Creation
- Schedule Posts in Advance
- Endorse An Open Social Media Policy
- Make Social Media Part of the Onboarding Process
- Offer Social Media Training
- Provide Employees With Great Content
- Allow Your Team to Help Manage the Business Profile
- Share Your Marketing and Social Media Goals
- Invest in Employee Opinions
Highlight Employee Posts on Company’s LinkedIn
One way that companies can get more engagement from employees is to highlight employees on their LinkedIn pages. If you want to get posts from your employees make a program that picks the best ‘post of the week’ or something of a similar vein to highlight employees for sharing and ending with your platform.
Loren Howard, Prime Plus Mortgages: Real Estate Note Investing
Get Posting First
As with trying to implement anything into a business’s culture, leaders should hop onto LinkedIn and get posting if they want employees to follow suit. Managers have to model behavior from the top-down, and it’s inherently motivating to employees when they see their leaders setting the same expectations for themselves as they do their teams. Also, the more leaders learn about the platform, the better they can train their employees on best posting practices.
Stephen Light, Nolah Mattress
Use a Daily Discussion Tools
Use an employee communication tool such as Slack or Microsoft Teams to make it easy for your employees to share content. Create a dedicated channel for share-worthy company content that would be perfect for a LinkedIn post. Add each company employee to this channel so everyone can be involved. Your employees are already using one of these discussion tools on a daily basis, so use it to your full advantage.
Katie lyon, Allegiance Flag Supply
Mention LinkedIn Content During Meetings
A key way for a company to motivate its employees to post and share their own, and the company’s, content on LinkedIn is to promote this idea during your meetings! Motivation for your employees to share your companies content on LinkedIn will most likely be low as they will more than likely go on Instagram, Twitter, Facebook, and Snapchat instead to share. The chances of them posting content on LinkedIn will be even lower as most employees know LinkedIn has been known strictly for business. Being able to acknowledge this, but be persistent and do a short mention or debrief of this every other meeting can be the game-changer. Even doing a reward for posting or contest regarding posting content can be a great idea to motivate and encourage your employees.
James Burati, 1-800-PackRat
Provide Teams With a Social Media Activity Triangle
A valuable scheme describes essential resources necessary to post content on Linkedin. I call it an Activity Triangle, and it consists of three supplement factors: time, assets, and inspiration, so let’s take a look at the components of this model.
Being active on social media like scrolling the newsfeed, looking for inspiration, or chatting with other users costs the employees’ time. But it is necessary to produce up-to-date content so that people need to be aware of its space.
Self-made assets like infographics are time-demanding; creating visuals on your own can be too disruptive. The solution provides the employees with graphic and video assets tailored to their needs, boosting company branding.
Last but not least, the example comes from the above; the active company leader inspires the employees to upskill their social media superpowers. The inspiration from the leaders and their performance on LinkedIn is the last motivator of the Activity Triangle.
Tytus Golas, Tidio
Organize Contests On Content Creation
The best way to motivate employees is to ensure that everyone is not forced to do a task but is well-compensated and equally having fun. To have them post content on LinkedIn, be creative and inspire them. Make it a competition, and the winner gains a prize. This will also boost employees’ morale.
In my case, we assign a theme for the month. The theme shall align with the company’s goals. For example, this month, we are focused on offline advertisements. Employees shall also engage in LinkedIn by perusing articles published and making commentaries on it and how we can apply it to our business. This creates more online visibility and boosts online interactions, but along the way, employees are also learning as they research the topics.
Stephen Keighery, Home Buyer Louisiana
Schedule Posts in Advance
Some employees may feel like they don’t have the bandwidth to share content on LinkedIn. With solid training, companies can teach their staff that it’s not a time-consuming task at all. Businesses can provide their social media marketing strategy so everyone is aligned on the mission, and train them how they can schedule posts to LinkedIn. Not only is this a great content marketing tactic, but also allows employees to participate on their own time that won’t have an impact on their busy schedules.
Corey Ashton Walters, Here
Endorse An Open Social Media Policy
When your company understands and accepts that social media is not an element to keep out but bring into the workplace, it makes life easier for everyone. Employees no longer have to hide their social media personas and can now get down to aligning their social media routine with their work responsibilities. And more importantly, your brand can now leverage the social media presence of employees to put to work different brand strategies and content campaigns.
Krista Haws, Dripped Coffee
Make Social Media Part of the Onboarding Process
Many companies now offer new hires an acclimation period where they are integrated into the company culture. Take advantage of this time by encouraging them to join networks like LinkedIn and follow certain groups. By introducing them to the platform and providing some guidance on prospecting and networking, employees will already have a head start on their LinkedIn activity.
Chris Thompson, Backdoor Survival
Offer Social Media Training
Hire a social media expert to train your employees on how to post content on LinkedIn and to explain the benefits of doing so. Not everyone is social media savvy. This will open up a new horizon of marketing possibilities for them. Your employees should be taught that by posting on LinkedIn they will not only be promoting your company profile but also their personal profile. You will see the best results on LinkedIn if you can match employee goals with company goals.
Leanna Serras, FragranceX
Provide Employees With Great Content
Provide your employees with great content to post or post about on LinkedIn. You can send out employee newsletters, use an employee advocacy platform, etc. You want to make it as easy as possible for them to find things to post, but you also want the content to be interesting for their audience as well. You can give them gentle reminders and just ask them to post things when you feel it’s appropriate.
Brett Sohns, lifegoalinvestments.com
Allow Your Team to Help Manage the Business Profile
Company LinkedIn profiles are normally maintained by management or owners, however, that does not need to be the case, and opening up pathways for employees to contribute is a great way to encourage them to post content. LinkedIn profiles that are only managed by a select few can stagnate, and be limited in the interest they attract.
However, by allowing employees to post photos, employee stories, team updates, webinars, guest blog posts, or even personal accomplishments, you can create a more dynamic profile that not only positively highlights your business, but has a greater impact on your team’s network of LinkedIn contacts. Making treating your company’s LinkedIn profile as a chance to celebrate your team, and not just your business, you will extend your company’s reach, have a more universal profile, and increase your engagement rate.
Zach Letter, Wonder Works
Share Your Marketing and Social Media Goals
Share your marketing and social media goals with your employees, so they understand what you’re trying to achieve. When your team understands the reasoning behind your ask, they’ll be more likely to help out. Most employees are team players, so include them in your plans and explain how posting content on LinkedIn will benefit the company and ultimately them in return.
Natalie Waltz, Tabu
Invest in Employee Opinions
Seeking employee contribution for your LinkedIn content is a great way to create more collaboration within the workplace. Instead of simply telling your employees to post, make it more creative. Sit down with your team and ask them what kind of content they see on LinkedIn that really catches their eye, and use that inspiration to collaborate on new LinkedIn marketing tactics. This will make your team feel more invested in posting regular content on LinkedIn, and also helps improve inter-employee relationships. As a leader, you need to value the opinion and insight of your team. Without that, the employee experience can really decline.
Peter Robert, ECS Office