How can someone get sponsors on Instagram?
To help you get sponsors on Instagram, we asked marketing experts and social media managers this question for their best strategies. From having a regular schedule to perfecting your page, there are several ideas that may help you position yourself to win sponsorships on Instagram.
Here are seven strategies for getting sponsors on Instagram:
- Have a Regular Schedule
- Establish Your Instagram Rates
- Gain More Followers To Get Noticed
- Define Your Brand
- Perfect Your Page
- Work With Influencer Marketing Platforms
- Pitch Commercial Sponsorships
Have a Regular Schedule
One of the ways to ensure that your Instagram profile is attractive to sponsors is to make and maintain a regular posting schedule. Brands will appreciate your dedication to your content and your audience will too. Your audience is more likely to keep following you if you post at least once every day in order to keep things fresh and also drive in new traffic. You can pitch your analytics to brands that are within your online focus and show them how much your regular content uploads affect your views and followers.
Brandon Brown, GRIN
Establish Your Instagram Rates
Brands want email responses that are quick and easy to read. Have a rates portfolio ready to send when they offer you a deal or ask for your social media rates. Include examples of your current sponsored content, what you will offer, and any video and image content packages you can provide. Make sure you understand the commission and what it entails for you. Especially if you’re doing affiliate marketing. Your goal is to build a long-term relationship with the brand rather than just make a one-time payment.
Axel Hernborg, Tripplo.com
Gain More Followers To Get Noticed
The key to getting sponsors on Instagram is to have a decently-sized following. Oftentimes, companies will consider users who have at least 1,000 followers; that is typically the minimum if you are a micro-influencer. So, before you decide to pitch to companies seeking support, first you need to get your follower count up. To do that, you need to come up with engaging photo and video content. Utilize hashtags and geotags to increase the chances of your posts landing on the explore page.
As your followers grow, you can consider reaching out to companies with direct messages; if you have what they are looking for as an ambassador of their brand or service, that could be the start of your sponsored journey.
Jorge Vivar, Mode
Define Your Brand
Defining your brand is the most important thing you can do to get potential sponsorships on Instagram. If you’re able to identify your niche, you’ll have significantly better luck establishing sponsors. Beyond your niche, you’ll want to establish the style of your posts, your brand voice, and a streamlined, consistent feel. The more consistent your brand, the more likely you are to be considered an expert in your field—and that leads to more sponsorships. If you really want to kick your brand up a notch, consider creating a website that links to your Instagram and vice versa. This is an awesome tactic for increasing brand awareness and your reach, and it helps users and potential sponsors to learn more about you, your brand, and how you can amplify theirs.
Gigi Ji, KOKOLU
Perfect Your Page
Sponsors want to collaborate with accounts that will give their product credibility. Your account should be active, aesthetically pleasing and rich with valuable information. Post at least twice a day. Keep your captions concise and conversational in tone.
Don’t worry too much about follower count. Sponsors want their product to be visible to a lot of niche audiences. If you consistently post quality content, sponsors will reach out to you even if you don’t have a giant following.
Karl Hughes, Draft.Dev
Work With Influencer Marketing Platforms
There are a few different ways to get sponsors on Instagram. One way is to build up a large following and then reach out to brands that you think would be a good fit for your audience. Another way is to work with an influencer marketing platform like InstaBrand or social18, which can connect you with brands that are looking to work with influencers in your niche. Finally, you can always try reaching out directly to brands that you’re interested in working with and pitching them your ideas. No matter what route you decide to take, remember that building relationships with brands is just like any other relationship – it takes time, effort, and consistency. So don’t give up if you don’t get a yes right away, and always be professional in your interactions.
Erik Emanuelli, ErikEmanuelli.com
Pitch Commercial Sponsorships
I don’t see anything wrong with approaching brands and offering your skills. You might be able to land certain assignments without having to wait for businesses to discover you if you have the appropriate pitch. Look for firms that put time and money into their Instagram presence. You may start by looking into what similar influencers in your sector are already sponsoring. Remember that it’s fine to start small. Working with lesser brands will help you build your portfolio. Alternatively, you might send a brand a direct message directly from Instagram. It’s undoubtedly more relevant to the position you’re applying for, but it may get missed if a brand receives hundreds of DMs every day.
Tanner Arnold, Revelation Machinery
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