Give one tip for increasing sales on Amazon?
To help you increase your sales on Amazon, we asked marketing experts and entrepreneurs this question for their best insights. From enlisting the help of influencers to optimizing your products for search engines, there are several tips that may help you grow your sales in the future.
Here are eleven tips for increasing sales on Amazon:
- Enlist the Help of Influencers
- Create Videos of Your Products
- Win the Buy Box
- Advertise Through Amazon
- Focus on the Best Selling Products
- Create Thorough Listings with High Quality Images
- Offer an Automatic Subscription Model
- Write Specific Product Titles
- Ask for Reviews
- Initiate a Dialogue With Your Customers
- Optimize Your Products for Search Engines
Enlist the Help of Influencers
Another great way to increase your sales on Amazon is to connect with and leverage the help of well-known influencers in your industry. When consumers research a product, they often look for reviews from trusted sources such as social media influencers, industry leaders, and even celebrities who use the product. In one study of a large group of consumers, 49% of respondents said they make recommendations and advice from influencers when deciding what products to buy.
There are several ways to connect with influencers. One way is through the Amazon Associates or Amazon Influencer Programs. Another way is to handpick influencers and email them directly, offering to pay them to create and share sponsored material about your items. You may also connect with influencers across various social media networks using influencer network platforms like Shoutcast, Grapevine, or FameBit.
Oliver Andrews, OA Design Services
Create Videos of Your Products
From live selling to product pages and brand stores, video content is all over Amazon. And you don’t have to produce loads of videos to boost engagement and conversions, making Amazon an excellent marketplace for eCommerce businesses with a limited marketing budget. Having even just a few well-made videos can influence Amazon’s ranking algorithm to favor your products and display them on the first page of search results.
However, it’s essential to create videos that display your product from the very first frame, focus on one benefit, and answer FAQs using top keyword search terms. Doing so shows Amazon that your product delivers value and is relevant to user queries. Or you can always opt to create a brand video that simply states your company’s mission, values, and story. This video can appear on each of your product pages, boosting SEO and page engagement.
Chris Gadek, AdQuick
Win the Buy Box
You want to win the Buy Box. When customers click on a product on Amazon, they will use the Add to Cart or Buy Now options in the Buy Box. If Amazon lists your product under the “Other Sellers on Amazon” section, it’s unlikely customers will take the time to find you. You can earn the Buy Box by offering competitive pricing, fast shipping options, and various products and bundles. Consider using the FBA (Fulfilled by Amazon) method. It’ll boost your chances of winning the Buy Box and reduce your workload for packing and shipping.
Hector Gutierrez, JOI
Advertise Through Amazon
Advertising on Amazon is an excellent method to get your name out there and boost your Amazon sales. If you’re just getting started or want to boost the visibility of your products; Sponsored Products is an excellent choice to consider. Your product will appear in the Sponsored Products section below the search results or product description pages. This service has a fee, but it is a pay-per-click fee, so you only pay for what you use. Plus, when you use promoted products for the first time, Amazon gives you a discount. The Amazon Affiliate programme is another beautiful Amazon tool that may help you sell your business. Sign up to have your products featured on other well-known websites.
Axel Hernborg, Tripplo.com
Focus on the Best Selling Products
My best tip to increase sales on Amazon is to find the products selling best and double down on them. If I find myself struggling to gain traction, I reduce the number of items I’m selling and develop a more targeted marketing strategy to use for just a few of my products. After I start seeking the numbers I need once I execute my plan, I slowly introduce more items again. Additionally, I develop new strategies based on things I learned along the way.
John Tian, Mobitrix
Create Thorough Listings with High Quality Images
Ensure that your product listings on Amazon are thorough and accurate. Include high-resolution photos, a full product description, and all other necessary information (e.g., size, color, weight, etc.). Customers want a true representation of the goods, which is why offering incredible descriptions and images can help build trust and sales. A solid product description requires high-quality photographs, so invest in a nice camera and take the time to take good pictures.
Hector Ruiz, BBQ Grill Academy
Offer an Automatic Subscription Model
By offering consumable products on Amazon, satisfied customers are more likely to place repeat orders and increase sales without added marketing costs, especially if offered on an automatic subscription model. Especially when cost savings are passed on to the customer, such as in the case of shipping, you’re not just selling the product but convenience. Cosmetics, personal care products, cleaning supplies, as well as some food items are just a few examples of products easily re-ordered on a monthly or quarterly basis. Multi-pack offerings of the same product are another great upsell option to increase sales while improving the customer experience of products they’re already using and love.
Russell Lieberman, Altan Insights
Write Specific Product Titles
Be sure your product titles are specific. Nobody has time to endlessly scroll Amazon searching for what they need and most will get annoyed if the title doesn’t give a full picture of your product. For example, if your product is a night light, titling it “Night Light” is problematic for a number of reasons. There are a plethora of different types and designs. Be specific. Think about what makes your night light special. Is it an Elsa from Frozen night light with automatic shut off feature? Say so. I know several little ones that would love to have that product!
Jeff Goodwin, Orgain
Ask for Reviews
Get more reviews! You may think increasing reviews is difficult, but try these tips. First, request reviews in your newsletter or email blasts. You’ll likely be surprised how many customers on your list love your product but haven’t thought to post a review. Second, make use of the “request a review” button and third, put inserts inside your packaging requesting a review. In the end the sale will always go to the product with more reviews and a higher rating so just ask!
Elliot Schwarcz, Becca’s Home
Initiate a Dialogue With Your Customers
Everyone knows customer reviews trump all else on Amazon, leading to increased sales and overall revenue. Therefore, to ensure you can deliver the best service while receiving 5-star reviews, you want to create a dialogue with each customer after their purchase. Put your effort into the dialogue and be sincere, without begging. It can be a simple personalized thank you, or a discount off their next purchase. Most importantly, if anything goes awry, be sure to resolve the issue ASAP at the convenience of the customer. By making everything seamless, cost-efficient, and cordial, you’ll see an ‘average’ product outperform its competitors.
Mitzi Runyan, Lashlette
Optimize Your Products for Search Engines
The most effective way to increase sales on Amazon is by optimizing your product pages for search engines. There are a number of ways to do this, some more technical and others that are easier for beginners. I suggest starting by identifying the keywords that have some search volume and are not too competitive. It’s also important to keep your prices competitive so that you can attract buyers who are looking for the best deal.
Rebecca Gunter, Hand Stations