How have you used Quora to drive traffic to your website?
To help you use Quora to drive traffic to your site, we asked marketing professionals and thought-leaders this question for their best insights. From putting direct links into relevant answers to using Quora as a group identifier, there are several ways that you can use Quora to market more effectively and drive traffic to your site.
Here are 7 Quora marketing tips:
- Put Direct Links in Relevant Answers
- Quora is a Goldmine of Customer Insights
- Don’t Try to Fool the Reader
- Prove Your Thought Leadership
- Add CTAs to All Your Answers
- Respond Fastest to New Questions Asked
- Bring Interest Groups to Your Website
Put Direct Links in Relevant Answers
You can put a direct link in a relevant answer at Quora. Make sure the link is surrounded by detailed content and even include a graphic. This is passive traffic for you when you can turn it into long-term traffic. Try to meet an ongoing need. For instance, my best traffic generator from Quora told people which app to use to unfollow on Instagram. Since Instagram had recently banned the use of such apps, my Quora content was a timely answer to customer concerns. The content still generates traffic for me although I posted it on Quora in 2019. Clearly, you can generate long-term traffic from Quora.
Janice Wald, Mostly Blogging
Quora is a Goldmine of Customer Insights
We use Quora to identify which questions our potential customers are asking. By creating blog content that provides the information you know your target audience is already seeking, you’ll highlight your offering and make it easier for consumers to understand your product and your business. And by answering more questions on and around the subject matter and linking those pages together, you begin to form content clusters. These clusters offer relevant support for pages within the group and develop an internal linking structure, encouraging visitors to keep reading. This framework also makes it easier for site crawlers to understand which parts of your site belong together so that they can catalog them appropriately. This helps your useful content rank higher in search engine results. A well-designed FAQ page attracts more organic traffic, keeps visitors on your site longer, and drives sales faster.
Chris Gadek, AdQuick
Don’t Try to Fool the Reader
Quora can be a valuable tool in your marketing belt, so long as you’re being authentic and genuine in your communication. Marketing gimmicks and fancy language simply won’t do the trick on this platform given how direct, honest and straightforward the conversations are. Rather than trying to sell your services, add value to the lives of your readers with great content, eventually tying back into how your services can help people achieve the desired results.
Riley Beam, Douglas R. Beam, P.A.
Prove Your Thought Leadership
Anyone can answer questions on Quora, which means you’ll need to prove your expertise so that your responses stand out from everyone else’s. You can do this by providing strong evidence to back up whatever you say, whether in the form of case studies, actual statistics, or verifiable experience. Supplement this with graphs and similar visual aids to boost your credibility and capture more attention. In doing so, not only will you be able to share your expert knowledge and truly help people, but you’ll also gain more exposure on the platform to maximize its marketing potential.
Johannes Larsson, Financer.com
Add CTAs to All Your Answers
Clear Call to Actions help anyone reading our answer know what to do next after reading it. Utilizing these CTAs to redirect traffic to our website has been effective because there is direct high-quality traffic on Quora already; what is needed is the conviction that our website is worth their time. We go further to strengthen this basic step of engaging with our target traffic by creating a couple of blog posts related to the Quora answer that we just shared. This content promotion technique ensures that the landing page that these thousands of leads land at is as valuable to them as possible. This move ensures that Quora remains a reliable source of traffic to our website each time. Additionally, our target audience views us as a reliable thought leader who offers more high-quality additional resources to each answer they give.
John Tian, Mobitrix
Respond Fastest to New Questions Asked
The best way to leverage Quora to drive traffic to your website is to be among the first to share their expertise on a topic once a question is asked. Additionally, focus on making your responses as useful as possible to ensure that your status is elevated from that of just a responder to a topic expert and a thought leader. Crafting high-quality responses is the key to making this possible. Moreover, it is worth noting that a clear CTA will help your expert response drive more people to your website.
Ryan Yount, Luckluckgo
Bring Interest Groups to Your Website
Quora caters to niche or interest communities that encourage dialogue that results in recommendations, and is why it is important, if you want to drive traffic to your website, that you follow the platform’s group topics related to your industry. The algorithms of Quora send questions based on your profile, activity, and use of keywords, instantly identifying the groups you would most share interests with.
By receiving relevant questions, you can answer them directly, allowing you to drive traffic to your website, and also serve as a platform for marketing research, to narrow your target audience. In addition, you can create a brand identifier in your profile, expanding your groups, while cementing your business website in the minds of consumers. By using Quora as a group identifier, you can spread the word about your business, while keeping up to date on your core audience.
Zach Letter, Wonder Works