Fill in the blank: the center of all marketing efforts is __________? Why?
To help you perfect your marketing efforts, we asked CEOs and marketing experts this question for their best insights. From focusing on synergy to making people feel emotions, there are several responses that may help you focus your marketing efforts.
Here are 10 areas to focus on in your marketing efforts:
- Focus on Synergy
- Find Your Target Audience
- Make People Feel Emotions
- Build Relationships
- Center on Visibility
- Practice Patience and Persistence
- Create Compelling Content
- Build Your Marketing Strategy
- Demonstrate Perceived Value Vs Perceived Cost
- Adjust to the Client’s Needs
- Make People Feel Emotions
Focus on Synergy
The center of all marketing efforts is synergy. As the digital landscape continues to evolve into a more and more intricate system, so does the need to keep all of its moving parts working seamlessly together. Whether it’s using performance data to hone your creative messaging, leveraging Facebook ads to boost your website traffic, or integrating the right SMS marketing platform into your ecommerce tech stack, marketers really need to understand the communication between all parts of the business and eschew a more segmented approach for holistic success.
Greg Gillman, MuteSix
Find Your Target Audience
The center of all marketing efforts is to identify your target audience. Most businesses begin with a demographic, meaning they will look for general factors they believe will be the impactive qualities they need to upon in their promotions, however, this is solely based on limited information or even best guesses. Marketing efforts, whether it be on social media, website engagement, or emails, looks to collect specific information in which they can create individualized customer profiles to find a target audience based on concrete data. By using marketing in this manner, a business can hyper-personalize future outreach to increase engagement, and drive conversions. It is for this reason that marketing is first and foremost about identifying their target audience in order to build future campaigns.
Omid Semino, Diamond Mansion
Make People Feel Emotions
Marketing is all about making people FEEL something with your product or service. Too many novice business people think their customers are buying their product/service because of what it will do for them. They’re not. They want your product or service to make them feel a certain way. Try this experiment. Watch some ads of car manufacturers. They know that all cars basically do the same thing: they get people from Point A to Point B. That’s not going to sell their product. Instead, they need you to feel something associated with their car that makes you say “This is the car for me.”
That’s why Chevy trucks are “like a rock”, VW has German (and, therefore superior) engineering, and Subarus are so dog-friendly that a family of Golden Retrievers can drive them. Discover how you want your product or service to make customers feel. Proceed to design your strategy around that.
Angela Druckman, The Druckman Company LLC
Marketing is multi-faceted, and while most people would think converted sales would be the central driving force of marketing, that is not always the case. Brand awareness, engagement and traction are all important metrics that are at the heart of marketing. Ideally, marketers are focused on relationship building, because that yields high retention. And although that one witty marketing campaign may grab someone’s attention or even initial sale, the relationship the target audience feels they have with the brand will bring them back.
Tom Mumford, Undergrads
Center On Visibility
All marketing efforts center on visibility. After all, a campaign’s most successful end result is that the brand is recognized by its target audience. Being visible is the way to build trust with your customers, establish yourself as a thought leader, and even end in more conversions. After all, if you lose visibility, relevance will follow closely behind.
Ryan Rottman, OSDB Sports
Practice Patience and Persistence
Patience and persistence. You can’t employ a marketing strategy and expect it to work magically overnight. Building up your marketing for your brand will take time. Have patience. Also be persistent. Be constant in your marketing efforts. If your marketing strategy is to post to social media three times a week, keep up the effort and make sure you are posting on time. If your strategy is to get five backlinks for your company this week, be persistent. Nothing happens overnight, everything takes patience and time. But with consistent efforts, you will reach your marketing goals.
Ubaldo Perez, Hush Anesthetic
Create Compelling Content
The center of all marketing efforts is creating compelling content. Why? Because that’s what engages people and gets them to take action. Whether you’re trying to get website visitors, social media followers, or email subscribers, if you don’t deliver great content, your marketing efforts won’t go very far. Compelling content is the key to success in any marketing endeavor, and that’s why it should be at the center of your efforts. By creating content that is interesting, informative, and useful, you’ll be able to reach your target audience and get them to trust your brand, gain customers, and convert leads.
Hector Ruiz, BBQ Grill Academy
Build Your Marketing Strategy
The center of all marketing efforts is your strategy. Marketing cannot focus on just one single element. Its role is to pull together the identity and direction of the business and then translate that to customers, demonstrating to them why they need you. To be successful, you need a fully fleshed out marketing strategy that you can use to guide every decision ensuring you always stay consistent and on track.
Gary Warner, Joloda Hydaroll
Demonstrate Perceived Value Versus Perceived Cost
The center of all marketing efforts is perceived value versus perceived cost. We are trying to demonstrate that the value of our proposition far outweighs the cost of our proposition. Our job as marketers is to demonstrate the value and collect small yes’s that eventually add to a large yes. The click of a button and the removal of a card from a wallet.
Ross Kernez, Health Plan One
Adjust to the Client’s Needs
The center of all marketing efforts is to get into a potential client’s shoes and adjust to their needs. Marketing is about making people desire what you promote. The better you understand what they want and need, the more likely you are to plan a successful marketing campaign.
Agata Szczepanek, MyPerfectResume