What are LSI keywords? 9 Tips For Targeting LSI Keywords

Terkel
Jul 21

 • 

5 min read

What are LSI keywords? 9 Tips For Targeting LSI Keywords

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What Are LSI Keywords, And What Is One Tip For Targeting Them?

To help you best target Latent Semantic Indexing (LSI) keywords, we asked marketing experts and SEO professionals this question for their best tips. From using LSI keywords in your anchor text to using Google suggestions, there are several definitions of LSI keywords and how to best target them for your site.

Here Are Nine Tips For Targeting LSI Keywords:

  • Vary LSI Keywords in Your Anchor Text
  • Make LSI Keywords Relevant to Your Seed Keyword
  • Zero in on Search Intent 
  • Sound as Natural as Possible
  • Leverage Others to Keep Your Targeting Broad
  • Consider Your Competitors’ LSI Keywords 
  • Use PSLI Keywords Instead
  • Utilize LSI in the Title, Heading and Body
  • Use Google Suggestions

Vary LSI Keywords in Your Anchor Text

Vary your LSI keywords in your anchor text. Using your target keyword as the anchor text is a really bad idea. Since you’re reading a post about targeting LSI keywords, I’m sure you already know that.

When building backlinks via guest posts and link insertions, vary your LSI keywords in your anchor text to signal to Google all the various LSI keywords you wish to rank for. Every keyword communicates to google the family of keywords you wish to rank for and does not risk angering the Google Gods with too many instances of a single keyword.

Here’s how to do it. Let’s say you want to rank for “freelance copywriter NYC”.

Some good LSI keywords to use as anchor text would include:

  • Freelance writer NYC
  • NYC freelance copywriters
  • Content writer new york
  • Top NYC writers for hire
  • Sales page writer NY
  • Direct response copywriter nyc

Sam Browne, HARO SEO

Make LSI Keywords Relevant to Your Seed Keyword

LSI keywords are related to the seed keyword but are different in one way. They are used on search engines to help users find the information they are looking for more easily. These keywords often include synonyms, different ways to say the same thing, or other words to describe the same topic.

When choosing LSI keywords for your content, make sure they are relevant to your seed keyword and are something your audience might search for. One tip for targeting LSI keywords is to create a list of these keywords and keep it beside you while you write your content.

Fiona Lee, Notta

Zero in on Search Intent 

LSI keywords (also known as Long-tail Keywords or the Long Tail) are a type of search term that is less competitive than traditional keyword phrases. They’re more likely to be searched for by people who are looking for a specific product or service than they are by people who are just looking for general information about their product.

One tip for targeting these keywords is to think about what kind of content your target audience is likely to be searching for—and how you can offer that content in a way that’s relevant and useful to them so that the user will be able to see what you’re selling and make an informed decision about whether or not they want it.

Masha Mahdavi, SEM Dynamics

Sound as Natural as Possible

The best way to target latent semantic indexing (LSI) keywords is to use them in your content naturally. LSI keywords are related terms that help search engines better understand the topic of your content. By using these keywords throughout your article, you can help Google more easily identify what your piece is about – and ultimately rank it higher in search results.

Of course, this only works if you’re using relevant LSI keywords! A good place to start is with keyword research. use tools like Google Keyword Planner or SEMrush to find high-volume, related terms that you can work into your content.

Another tip is to use LSI keywords in your title and throughout your article in a way that makes sense. Don’t stuff keywords in just for the sake of it – this will only hurt your chances of ranking high in search results. Instead, focus on using LSI keywords naturally to help Google understand the topic of your content.

Matt Davies, Slingshot Search

Leverage Others to Keep Your Targeting Broad

LSI keywords are latent semantic indexing keywords, which are words and phrases that are related to your target keyword. They help to improve the relevance of your content for that keyword, and can also help you to rank higher in search engines. In simple terms, LSI keywords are those related words and phrases that appear throughout your content and contribute to its overall meaning.

One tip for targeting LSI keywords is to think about the various ways someone might search for your topic. It can be useful to ask others what terms they might use when searching too, to avoid missing out on terms that you wouldn’t personally think to use.

By including a mix of both broad and specific LSI keywords in your content, you can help ensure that your page appears in results for a variety of different searches, and for a wider audience.

Holly Lawton, Pearl Scan

Consider Your Competitors’ LSI Keywords 

LSI keywords are long-tail keywords or the most specific terms that people type into search engines to find your products and services. These are the keywords that people use when they’re looking for a product or service they want to buy, and they’re highly sought after by Google because they’re so specific.

One tip for targeting LSI keywords is to consider what your competitors’ LSI keywords are. If you’re in the same niche as them, and you’re competing with them on keywords, then it’s probably a good idea to research their competition and look at their positions on Google.

You can use this information to see if you can gain an advantage over them by finding better LSI keywords or by ranking higher in the SERPs (search engine results pages).

Kshitij Nigam, Cheef Botanicals

Use PLSI Keywords Instead

LSI keywords are one of the greatest myths in SEO. They exist, and the notion of using a Latent Semantic Index was included in a patent in the 1980s by Bell Labs, and in order to work, Google would need to recrawl and reprocess the entire internet (or a predetermined set of data) every single time one thing changed (e.g. a title tag, new internal link…). It’s impossible to implement on the scale and isn’t something Google uses.

However, Google does use a much more advanced version known as PLSI (Probabilistic Latent Semantic Indexing).

Dan Taylor, Dan Taylor SEO

Utilize LSI in the Title, Heading and Body

The full form of LSI is Latent Semantic Indexing. It is a process used by a search engine to index the content of a website. They help search engines determine the context of a piece of content and match it with the queries of searchers.

One tip for targeting LSI keywords is to use them in the title and headings of your content, as well as in the body. This will help search engines understand the topic of your content and match it with relevant queries.

Burhan Karim, Target Cooking

Use Google Suggestions

LSI stands for latent semantic indexing, which is just a fancy way of describing keywords that are supportive of your main keywords. They supplement them in other words. An example of this for us would be an “expert barbershop near me.” Barbershop would be our main keyword and “near me” and “expert” are LSI keywords. They help Google better understand the context of your main keywords and they help you better understand your users’ intentions when they search. If you can deliver on that intent, you are going to be successful with SEO and Google’s algorithm. 


A huge, easy-to-use hack for targeting LSI keywords is to use Google’s suggestions towards the bottom of the page (there are usually several). This is a time saver, and it is usually a good suggestion of user intent on past searches. 

Viktor Holas, Wise Barber


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