What Are Some Interesting Real Estate Ad Examples?
From Zillow’s online presence to the more subtle ads, here are eight answers to the question, “What are some good examples of an ad you’ve seen in the real estate industry?”
- Zillow’s Well-rounded Digital Campaigns
- A Virtual Reality Open House Experience
- Visually Appealing Videos
- Featuring a Customer Success Story
- Highlighting Features and Offering Promotions
- Conveying Appealing and Inviting Details
- A Video Tour Showcasing a Professional Narrative
- The Ones that Don’t Seem Like Ads
Zillow’s Well-rounded Digital Campaigns
One great example of an advertisement in the real estate industry is that of Zillow. The company has used its large online presence to advertise its services to a wide variety of potential customers.
We often see ads on television that feature attractive imagery, compelling copy, and simple calls-to-action. They also use targeted digital advertising techniques, such as Google Ads and social media campaigns, to reach out to their core audience. All of this has helped them gain a strong foothold in the real estate industry.
Aviad Faruz, CEO, FARUZO
A Virtual Reality Open House Experience
One exemplary example of an advertisement in the real estate industry is a virtual reality open house experience. This virtual tour allows potential buyers to experience the space without putting in any physical effort.
By providing virtual access, buyers can view through their phone or computer from anywhere and at any time as if they were physically present. Using this virtual platform, buyers can really understand the layout, floor plans, and features of a home.
Additionally, virtual tours are cost-effective for sellers since it eliminates travel expenses that showings could cost both the seller and buyer. The virtual reality open house is a great example of how technology is revolutionizing the real estate industry.
Jim Campbell, Owner, Camp Media
Visually Appealing Videos
One example of a good ad in the real estate industry is a video ad that showcases a property in a visually appealing way.
The ad starts with an aerial shot of the property’s neighborhood and then moves to a tour of the interior and exterior of the property. It includes shots of the property’s key features, such as the kitchen, bedrooms, bathrooms, and any outdoor spaces.
The ad also includes information about the property’s location, price, and other key details. It is well-produced, visually appealing, and effectively highlights the property’s key selling points.
Will Gill, Event Entertainer, DJ Will Gill
Featuring a Customer Success Story
One of the most effective advertisements I have seen in the real estate industry is a spotlight on a customer’s successful journey in purchasing a home. The ad showcases the customer’s experience, including their struggles and challenges, as well as their eventual triumph in finding the perfect property with the help of the real estate company.
This type of advertising is highly effective because it taps into the emotions of potential customers and highlights the company’s commitment to its clients’ satisfaction. Additionally, the customer’s testimonial provides authenticity and credibility that cannot be achieved through traditional sales pitches.
The success story advertisement presents the real estate company’s expertise and human side, making it easier for potential customers to connect with the brand.
Ariel Westphal, Marketing Director, Net Pay Advance
Highlighting Features and Offering Promotions
A good example of an ad I’ve seen in the real estate industry is a recent ad I saw for a new luxury condo development. The ad was prominently featured in multiple local newspapers and on several billboards around town.
The ad featured a beautiful image of the building and its surrounding area and a compelling headline that highlighted the amenities of the building, such as a rooftop pool, 24-hour concierge, and state-of-the-art fitness center.
It also included an exclusive offer for new buyers, offering a discounted price on the condos. Overall, the ad was effective in drawing attention to the development and its features, making it a great example of an ad in the real estate industry.
Isabella Meyer, Editor, Art in Context
Conveying Appealing and Inviting Details
A good example of an ad I have seen in the real estate industry is one for a new housing development in my city. The ad included pictures of the homes, both exterior and interior, as well as a description of the amenities that come with the homes. It gave information about the location, such as nearby schools, shopping, entertainment, and other services.
It also provided information about the affordability of the homes and the payment options available. The ad was very professional and detailed, giving a great overview of the development and what it has to offer. It was also visually appealing, with the pictures of the homes and the layout of the ad being well-designed.
Overall, the ad was successful in conveying the information that the real estate company wanted to share about the development, and it was done in a way that was inviting and appealing to potential buyers.
Janie Doyle, Marketing Director, SC Vehicle Hire
A Video Tour Showcasing a Professional Look
A video tour of a recently renovated home for sale showcases new kitchens, bathrooms, a spacious layout, and outdoor living areas. It also highlights the location and neighborhood amenities and schools.
The video is well-produced with high-quality footage and professional narration, making it easy for potential buyers to envision themselves living there. Lastly, the ad includes a call-to-action for interested buyers to contact the real estate agent for more information or to schedule a showing.
Newell McGlynn, Appliance Technician, Stovehacker
The Ones that Don’t Seem Like Ads
The best real estate ads that I’ve seen, which generate the most attention, are the walkthroughs hosted by the realtor.
These videos promote the specific features and benefits of the property, but they also show that the realtor is an expert in their field. It’s incredible for brand growth, setting the realtor up as the expert and generating inquiries for that development and other projects.
Chris Stott, Director, Seven Marketing
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