What Are the Best Books for Social Media Marketing?

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social media marketing books

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What Are the Best Books for Social Media Marketing?

From Start at the End to Start With Why: How Great Leaders Inspire Everyone to Take Action, here are 10 answers to the question, “What are your favorite books that every social media marketer should read?”

  • Viral Loop by Adam Penenberg
  • The Lead Machine: Small Business Guide by Rich Brooks
  • The End of Marketing by Carlos Gil
  • Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
  • The Art of Social Media by Guy Kawasaki
  • The Brand Gap by Marty Neuiermer
  • Strategize Up: The Simplified Blueprint to Scaling Your Business by Troy Sandidge
  • Social Media Marketing Workbook by Jason McDonald
  • Contagious: Why Things Catch On by Jonah Berger
  • Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Viral Loop by Adam Penenberg

One of my favorite books that every social media marketer should read is Viral Loop by Adam Penenberg. This book explores the concept of viral marketing and how businesses can leverage social media to create a self-replicating marketing loop that drives exponential growth.

Penenberg’s book provides a comprehensive overview of the principles behind viral marketing, including case studies of successful viral campaigns and practical advice for implementing a viral loop in your marketing strategy. He also delves into the psychology of sharing and explains how to create content that people are more likely to share with their networks.

Overall, Viral Loop is a must-read for social media marketers because it provides valuable insights into creating campaigns beyond traditional marketing and harnessing the power of social networks. The book is well-written, engaging, and packed with actionable advice to help businesses of all sizes achieve exponential growth through social media.

Shane McEvoy, MD, Flycast Media

The Lead Machine by Rich Brooks

You may create digital marketing strategies for your company that actually work with the help of this book. This book provides the knowledge you need to enhance traffic to your social networking accounts and your search engine ranking. It includes information that serves as a roadmap for digital marketing for small businesses.

The book also covers SEO, social media lead creation, email marketing, and everything else business owners need to know. It’s simple to understand, thorough, and useful for social media and digital marketing tactics for entrepreneurs. Though there is a lot to be learned, which means lots of time.

Daniel Foley Carter, Founder, Daniel Foley SEO

The End of Marketing by Carlos Gil

The way marketers, agencies, and companies approach marketing has been revolutionized by this book. It is an excellent place to start because it teaches you how to interact with your audience rather than just trying to sell them something.

In this book, brands and consumer relationships are given a human touch. You can accomplish your internet marketing objectives with the help of the book’s smarter, more effective approaches and strategy blueprints. It trains you about new platforms and features that include both staff and clients. The book will assist you in successfully conquering your market. The End of Marketing book also discusses how to connect with potential customers.

Joanne King, Company Director, ICMP

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

In this book, Vaynerchuk, a well-known entrepreneur and social media expert, provides practical advice on how to create a social media strategy that resonates with your target audience. He emphasizes the importance of storytelling and creating content that adds value to your audience’s lives rather than just pushing your products or services.

What makes this book a must-read for social media marketers is Vaynerchuk’s focus on understanding the nuances of each social media platform and tailoring your content accordingly. He provides specific examples of successful social media campaigns and breaks down what made them effective.

Ben Basic, CMO, Get It Cleaned

The Art of Social Media by Guy Kawasaki

My favorite book that every social media marketer should read is The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. It provides a comprehensive guide to social media marketing, from creating a strategy to utilizing the many platforms available. The book has helpful tips and tactics, including engaging visuals, for creating effective content for each platform. It’s a must-read for anyone interested in optimizing their social media presence.

Ranee Zhang, Vp of Growth, Airgram

The Brand Gap by Marty Neuiermer

As a social media marketer who works with brands and business owners to create awareness and visibility of their products, it is important to work at creating a personal brand around your value as this will also position you for global opportunities and help you create visibility around your client/customer business using your personality and influence as a great tool.

Over time, I have come across a lot of social media marketers who neglect the building of their own personal brand image, which is not a good way to market their value to their clients.

Marty, in the book, explains that branding is beyond what you say; it is what people say it is.

As a social media marketer, aside from your word of mouth, what can people say about your social media footprint? With your personal brand well-optimized, it differentiates you from others and attracts your tribes.

Omowunmi Olopade, Visibility and Brand Strategist, Pathfindersmedia

Strategize Up: The Simplified Blueprint to Scaling Your Business by Troy Sandidge

This book is my favorite because it is written in a simple style and covers everything you need to know about social media marketing. So it’s good for beginners but also for advanced social media marketers. Anyone can learn from this book and it will definitely help you to advance in your business.

The key lies in simplicity.

Jelena Rasic, Social Media Fairy, Social Media Sugar Fairy

Social Media Marketing Workbook by Jason McDonald

My all-time favorite book to recommend to people wanting to read something more in-depth on social media marketing has to be Social Media Marketing Workbook by Jason McDonald. It’s like having your own coach to get you to be better at planning, organizing, and implementing content and strategy.

However, I have to say, social media is all about trial and error—don’t be afraid to try something new and don’t be disheartened when a post you worked on so hard doesn’t go viral. It’s ever-changing, and one single book won’t turn you into a social media guru overnight. Consistency, passion, and creativity will, as well as always being open to learn and adapt to the ever-changing algorithms.

Sophie Dumont, Marketing and Sales Developer, Breen Resources

Contagious: Why Things Catch On by Jonah Berger

Contagious: Why Things Catch On, written by Jonah Berger, is one of the best books I have read. I think all social media marketers should become familiar with it. It looks outside the traditional advertising strategies into what really makes marketing efforts work.

This book gives you good tips and advice to help you in your own social media marketing tactics. He gives powerful examples from successful marketing campaigns and why they worked. This book will help you, especially as you start out, for trying to make your tactics stick and appeal to consumers.

Daniel Climans, Senior Manager, Digital Marketing and Partnerships, StickerYou

Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

A must-read for any marketer, brand, or company on social media strategy is Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek. This book looks into some of the world’s most recognized brands and discusses why they do what they do, and not how.

Sinek dissects “The Golden Circle” diagram, which consists of why, how, and what. The “why” is your brand’s purpose or essentially your “north star.” The “how” are the channels and values, and the “what” are the tangible things your brand does or shares with the world.

Doing this shows your brand’s authenticity, and as marketers, we know the key to success for any brand or person on social media is authenticity to be able to connect, engage, and build community to ultimately have influence and create action. Your audience will be quick to call out inauthenticity.

Building the “why” foundation will help determine why and how any brand can show up, take space, and add value to any crowded industry on social media.

Stephanie Ramirez, Social Media Strategy Consultant, Steph Ramirez Consulting

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